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Reformation Partners
Thoughts from the Reformation Team
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Software
Andrew Oved
in
Reformation Partners
Jan 8
The Importance of Understanding Your Ideal Buyer Persona (IBP)
Why SaaS startups should delve deeper into their Ideal Customer Profile (ICP) to gain more granular, purchaser-level insights
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1
Andrew Oved
in
Reformation Partners
May 31, 2023
The Resilience of Vertical Software
Value propositions that enable vertical software businesses to…
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Jim Hao
in
Reformation Partners
May 21, 2020
Problems Money Can’t Solve: The Sales Cycle
It’s important to understand what problems money can and…
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98