Reformation Partners

Value propositions that enable vertical software businesses to thrive in difficult economic environments

Putting an equity financing round together is about to get more complicated than many founders and investors have ever seen. Attracting…

I’ve always found it foreboding in board meetings when sales and fundraising get the lion’s share of the discussion time

The pendulum has swung and as online channels have saturated, conferences have returned to positive ROI.

A playbook for omni-channel brands when facing inventory shortages

A framework for bootstrapped founders considering their first outside capital

The Founder & CMO at CROSSNET shares his thoughts on inventing a new sport, landing marquee retail accounts, making the most of your…

I often get the question during annual planning season and fundraising discussions of how to build an effective financial model.

Suggestions for finding (and closing) top talent in a tough environment

The Founder & CEO at Create Music Group (CMG) shares his thoughts on avoiding risk aversion, why passion trumps experience, what he thinks…

The Founder & CEO at Visionary Music Group shares his thoughts on identifying and developing premier talent, driving competitiveness…

The Co-founder & COO at Article shares his thoughts on getting your foot in the door, questioning industry norms, seeking win-win outcomes…

Tips for building your first sales and marketing team.

Imagine you are back in high school at 17 years old. You’ve gotten into the college of your dreams and are now figuring out how to pay for…

The founder & CEO at SwagUp shares his thoughts on optimizing your Cash Conversion Cycle, tracking efficiency metrics, and the need for…

There’s no question — Facebook and Google run the show for early stage B2C acquisition. Practically every DTC brand starts their marketing…

The Co-Founder of Gravity Blanket (acquired by Win Brands Group) and Futurism (acquired by Singularity University) shares his thoughts on…

One of the biggest challenges of fundraising is finding the right fit in an investor. This can come down to alignment on a number of…

There’s nothing more frustrating than seeing a company with so much momentum hit a wall due to (foreseeable) capitalization issues. These…

The founder and former CEO at Student Brands (acquired by Barnes & Noble Education for $58.5M) shares his thoughts on the power of…

When is a $10M acquisition offer not really a $10M acquisition offer? All the time. Almost never does a $10M acquisition mean you are…

The former Spanx CEO shares her thoughts on the power of a hero product, the qualities to look for in a board member, and the…

Seasonality for customer acquisition has been a big topic we’ve been discussing with B2C founders this past month. While there’s never a…

In years of working with DTC companies selling everything from contact lenses to bed sheets to hair loss meds, eveningwear, and prepared…