Marketing works. We all know it internally, even if we resent it at times. We know it works because we’ve all been successfully marketed to in numerous areas of our lives, both personally and professionally. Unfortunately…

mrb in Reify

Apr 3, 2018

How to spend money on Marketing when you don’t have money to spend on Marketing

It’s easier than you think

One consistent takeaway from industry-sweeping surveys of how software companies operate is that faster growing companies spend more money on…

mrb in Reify

Oct 12, 2017

Introducing Tuneup, a simple app to help with your pricing

We’re very excited to ship the first Reify product

One of our goals when we started Reify was to take advantage of as many of our skills and interests as possible in our day to day work, from writing to…

Brian Doll in Reify

Aug 29, 2017

Developing Your Pricing Strategy

Aka: how we respond when asked “how much should we charge for this?”

1 response

Brian Doll in Reify

Mar 22, 2017

The “Closing Big Deals” Starter Pack

Beyond having a great product, what else do you need to land those first big deals?

mrb in Reify

Mar 20, 2017

Let’s talk pricing…eventually

How market, product, and price interact

This morning Brian and I spent some time chatting with Dana Oshiro at Heavybit about some of the common questions that we hear from folks who are trying to build companies in the developer-facing B2B space. Dana…