Why Marketing Matters

A web version of my Velocity NY 2018 Keynote

mrb

Aug 21, 2018

The Marketing “Decafail” — Ten Mistakes You Can’t Afford To Make

Avoid these problems today to make your tomorrow more certain

At Reify, our list of clients is growing, we’re seeing the inner workings of more software companies, and we’re starting to notice…

mrb

Jun 11, 2018

Architect, The Killer Serverless Framework

Or: The Dream Of the 2000s Is Alive In Architect

A Maturity Model for Social Proof

At Reify, we have a systems-driven approach to marketing. Marketing can often feel abstract, and a…

mrb

May 9, 2018

You only need one buyer persona (for now)

How we think differently about buyer personas for B2B software companies

Our goal at Reify is simple: to help software companies sell more software. The most consistently impactful way that we’ve been able to achieve this is by…

mrb

May 3, 2018

Why Marketing Doesn’t Work

…and what you can do about it

Marketing works. We all know it internally, even if we resent it at times. We know it works because we’ve all been successfully marketed to in numerous areas of our lives, both personally and professionally. Unfortunately…

Brian Doll

Apr 3, 2018

Super Simple Marketing Attribution

Attribution is the practice of trying to figure out which marketing activities successfully nudged…

mrb

Apr 3, 2018

How to spend money on Marketing when you don’t have money to spend on Marketing

It’s easier than you think

One consistent takeaway from industry-sweeping surveys of how software companies operate is that faster growing companies spend more money on…

mrb

Mar 19, 2018

Don’t Sell Green Juice, Sell Juicers

Avoiding a common consulting AntiPattern

Before we started a consultancy that sells strategic marketing and sales services to B2B software companies, we were both engineers that completely discounted the value of strategic marketing and…

Brian Doll

Feb 23, 2018

Don’t forget about the upsell

I was buying flowers a few weeks ago and during the checkout flow the website had a checkbox with “Click…

Brian Doll

Feb 9, 2018

Selling doesn’t end when the deal closes

Don’t sell past the close!!!!!!!!11!!!

mrb

Jan 25, 2018

Leave your gear set up

Want to get better at something or at least do it more? Make it as easy as possible.

I’ve been making music at home for a long time, and have been talking to people about making music at home for even longer. During that time, the single best piece of advice I’ve…

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