4 Brands who have Mastered their Online Engagement Strategy

Many brands face the problem of connecting with their consumers. Social media is proven to be one of the easiest & most effective ways to combat this issue. The brands who have been most successful in this often repost photos from their customers. These Instagram users are ready & excited to be featured on some of their favorite brands’ feeds. It is frequently done by the users posting their photo with a specific hashtag. From there, the brand will pick the photo they like the best & post it to the brands verified page. This is sought after by users because it makes them feel like they are collaborating with the brand & might even gain a few Instagram followers from the exposure.

1. GoPro

Almost every photo/video that is on their feed was submitted by a regular Instagram user. This works to their advantage in multiple ways. First off, users are connecting with the brand & their photo is being exposed to over 13.6 million people. Secondly, these photos prove the capability of the camera itself. GoPro’s Instagram is simultaneously interacting with followers while still advertising their product. Good job GoPro.

2. Daniel Wellington

Daniel Wellington has an extremely strong connection between its brand and users. Almost all of DW’s Instagram feed is made up of photos taken by its customers or influencers. Daniel Wellington has mastered engagement with its followers by giving out free watches and in return gaining a ton of promotion. The company created a branded hashtag, #danielwellington, which further persuades every day Instagram users like you and I to post photos of their watches. The best photos are then picked to show on DW’s Instagram account with the hashtag, #DWpickoftheday.

3. Aerie

Aerie not only embraced the idea of engaging with its customers, but also started a movement all surrounded around body positivity & girl power. Any photo that Aerie uses is free from photoshop & retouching, including every girl who uploads their photos using the #aeriereal tag. Aerie gave these average Instagram users a platform to feel confident on, while still promoting the latest & greatest products. By demonstrating how inclusive the brand is, Aerie gained a following of women from all shapes & sizes.

4. Starbucks

With a blend of professionally taken promotional pictures, & reposted customer photos, Starbucks’ Instagram feed is very esthetically pleasing. Starbucks has a way of making customers feel included & that their business is appreciated when they repost their photos. Depending on the season & the current style of the classic coffee cups, they change up their theme. This is an extremely effective way of marketing new drinks & desserts because many people want to immediately try the new releases.

Still unsure about using Instagram to help market your products? Check out our other post on how to use Instagram to promote your products, or peep usto learn more about brand ambassadors!