Retail Execution by POPProbe

In the retail world, Planogram holds a lot of value and importance. It’s one of the basic entities that retailers around the world use to…

A CPG company should define its execution strategy based on the trade channels & their sub-channels. Predominantly, there are three trade…

CPG manufacturers spend many hours in research and production. After long hours of production, they should have an effective product…

In our last article about Kirana, along with its classification, we emphasized the dominant role it plays in the Indian retail industry…

For as long as India can remember, Kirana stores are the go-to destinations for groceries, quick snacks, stationery, healthcare, beauty…

For decades, CPG companies are implementing retail execution on a daily basis, some manually and some by using technology. As we speak…