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Amul Case Study: The Taste of India
Amul Case Study: The Taste of India
Amul has constantly been innovating; launching new products, creating marketing campaigns, or challenging traditional societal trends.
nidhi lodha
May 7, 2021
Britannia Case Study: India’s Most Loved Biscuit Brand
Britannia Case Study: India’s Most Loved Biscuit Brand
Whenever an Indian reaches out for a biscuit to dip in his tea, there is a good chance that it is a Britannia. There are very few…
Mayank Choudhuri
Feb 24, 2021
Will the “Joh Dikhta Hai, Wo Bikta Hai” ethos still be important to CPGs?
Will the “Joh Dikhta Hai, Wo Bikta Hai” ethos still be important to CPGs?
What’s seen is sold, Right? “Joh Dikhta Hai, Wo Bikta Hai” is an age-old acronym used quite frequently in the Indian CPG space. In a…
Mayank Choudhuri
Feb 17, 2021
Unilever Case Study: The Past, The Present & The Future
Unilever Case Study: The Past, The Present & The Future
Consumer Packaged Goods (CPG) companies serve the very core of human needs. CPGs are daily items that average consumers require routinely…
Mayank Choudhuri
Jan 26, 2021
Asia’s Always Been a Different Animal
Asia’s Always Been a Different Animal
Uniformity & Standardization are two attributes that every brand wants to maintain in their products. However, in the mid-20th century…
Mayank Choudhuri
Jan 18, 2021
Operating in the New Normal
Operating in the New Normal
2020 has been a challenge to say the least, and a year that has drastically changed both our personal and professional lives.
Zaraif Hossain
Dec 28, 2020
Your Friendly Neighborhood Store
Your Friendly Neighborhood Store
Though they may look insignificant at first glance, mom & pop shops have proven to be the backbone of consumer goods and essentials in…
Zaraif Hossain
Jul 23, 2020
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