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A community of editors exploring the ways modern companies invest in editorial content.
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Natalie Mendes: Start your brand publication with company values
Natalie Mendes: Start your brand publication with company values
The Managing Editor of Atlassian’s award-winning Work Life says having a mission informed their content strategy pivot from the inside out.
Carolyn Turgeon
Sep 16, 2020
Rebecca Dodd: Don’t compete with your own content
Rebecca Dodd: Don’t compete with your own content
GitLab’s Managing Editor says having an abundance of content is a good thing, but you shouldn’t be competing with yourself for attention.
Carolyn Turgeon
Aug 12, 2020
Jessi Craige Shikman: Being a resource means not talking about ourselves
Jessi Craige Shikman: Being a resource means not talking about ourselves
First Round Review looks outside the firm to provide company-building advice to the entire tech and startup ecosystem.
Carolyn Turgeon
Jul 15, 2020
Nick Papa: I want content to be interesting, whether or not it leads to bookings
Nick Papa: I want content to be interesting, whether or not it leads to bookings
The Atlas Obscura copywriter says he never writes a blog post hoping that most of the readers will end up buying the featured trip.
Carolyn Turgeon
Jun 18, 2020
Becky Kane: Every employee is a writer
Becky Kane: Every employee is a writer
Doist’s Lead Editor says remote workers are writing all the time, but companies don’t always value good writing.
Carolyn Turgeon
May 21, 2020
Jodi Harris: Content marketing can create a cache of trust
Jodi Harris: Content marketing can create a cache of trust
The Content Marketing Institute editor says you need to focus on providing value and service to the people you’re speaking with.
Carolyn Turgeon
May 13, 2020
Karla Olson: We measure community impact before book sales
Karla Olson: We measure community impact before book sales
The Director of Patagonia Books pays close attention to the dialogue that’s created or the community that gathers around a book.
Carolyn Turgeon
May 6, 2020
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