Hip Hop Diplomacy 2020

New Year Blessings! We’re starting 2020 off strong, reporting that, in thinking about the future of the planet, a 78% majority of Gen Hip Hop say their generation will be the ones to take charge and fix things. There is hope! More trusting of Hip Hop to address global issues than society itself, Hip Hop has become a battle cry inspiring the youth toward activism.

Strategy IRL

In Build: The Power of Hip Hop Diplomacy in a Divided World, musicologist Mark Katz defines “Hip Hop diplomacy” as a person-to-person “practice that offers the possibility of transforming conflict through cross-cultural performance and collaboration.” With this in mind, how can your brand infuse Hip Hop’s vocality and hybrid nature to empower the youth during this year’s presidential election?