Melina Matsoukas: “Black Culture Is The Biggest Commodity In The World.”

Earlier this year we shared Gen Hip Hop’s Most Wanted Content, with “opinions from Hip Hop artists on society” topping their list. With our latest insights indicating that half of Gen Hip Hop still doesn’t think there’s enough TV content made with them in mind, therein lies a major opportunity for more networks and content creators to feed into this demand by leaning into the stories that today’s young Hip Hop audience have to tell, and want to see more of.

Strategy IRL

At her “A Sip with Issa Rae” conversation with director Melina Matsoukas at REVOLT Summit L.A., the two boss ladies candidly spoke about being authentic, unapologetic Black female creatives in Hollywood, working to give The Culture’s stories more visibility in the media.