The Hip Hop Content They Crave

As we reported on last week, the expanded usage of digital streaming has kept Hip Hop leading in music for the second year in a row. Being a generation of avid Hip Hop listeners and content consumers who’ve propelled this powerful cultural shift, we focused in on the type of Hip Hop-centric content Millennials and Gen Z are craving most. How do the results rank up? Interestingly, more than“following up-and-coming artists” and “event livestreams,” was “opinions from Hip Hop artists on society.” Pointing directly to the youth’s desires for more public figures and voices to represent them in addressing society’s most pertinent issues, this finding also parallels their interest for more politically-conscious Hip Hop. You heard them… Rappers, SPEAK UP!