Habu Follows Snowflake Partnership with $25 Million Series B
Habu is ushering in a new era of data collaboration
In 2019, before Habu even launched its powerhouse data clean room solution, we invested in the Series A faster than you can say, “Habu-Ya!” Today, Habu announced its $25 million Series B, and best believe we are back for seconds.
For advertisers and marketers, the urgency to adopt a solution like Habu has only increased over the past year. We are entering a soon-to-be cookieless world, meaning the precious third-party cookies used to measure advertising effectiveness will be no more. And, adding insult to analytics, advertising partners sharing proprietary data is a tough go given the stringent consumer privacy laws in place. Advertisers are left scraping by with outdated marketing stacks offering barely, if any, automation while spending big bucks on platforms that lack meaningful user-level insights, actionable data, and compatibility with other tools.
It’s not quite dystopian, but outside the walled gardens of the FAANG Gang, where solid first-person data is hard to come by, it’s far from idyllic. How do marketers make due in this privacy-first world in which data is distributed and monopolized by the behemoths? Ad platforms want their advertisers to be happy and advertisers want to treat consumers to a personalized ad experience — can both happen at once?
This is where Habu pulls the rabbit out of the hat. Habu is the only solution featuring a comprehensive and intuitive data intelligence layer that enables users to work more efficiently across any data clean room. Users can create their own room or create a room to collaborate with their ad partners; either way, actionable data, across channels, is available in a single interface. From automated segmentation to natural language processing for building queries and reports, CMOs, data analysts, and other insight excavators have all the tools they need.
Like two Craigslisters meeting at a safe location to transact, advertising partners who congregate inside Habu’s data clean room share and compare data with zero qualms — seamless collaboration unimpeded by data privacy concerns. The end result is ad platforms deepen relationships with marketers, and marketers see where their spend is falling short.
Data gleaned from Habu is valuable to functions outside of marketing as well. For example, sales teams can use insights to expand customer profiles, and engineers can leverage Habu’s rapid feedback loop to build better products and experiences.
Heading into its Series B, Habu stacked some impressive accomplishments. In 2021 alone, Habu expanded internationally; hired David Danziger as SVP of Partnerships; worked with customers like Disney, L’Oreal, and Activision; won awards; and launched new integrations. The maraschino cherry on top was Habu’s recent partnership with Snowflake: Habu’s Data Clean Room applications now live natively on the Snowflake Media Data Cloud to facilitate data collaboration at scale.
Spearheading Habu’s data clean room revolution are repeat founders and martech stalwarts with 50+ years of industry experience. Habu’s co-founders have successfully exited two companies: Krux, a Ridge portfolio company acquired by Salesforce for almost $1 billion, and Rapt, acquired by Microsoft. We can’t think of a stronger team to lead Habu’s continued international expansion, product innovation, and rapidly growing customer base.
Read more about Habu’s Series B in the official press release. Want to work for Habu? Check out some open positions here.
