OfferFit: The Smarter, Faster A/B Testing Alternative
OfferFit’s Automated Experimentation Platform is the lifecycle marketer’s BFF
It’s been real, A/B testing. You had a good run. But your spot in the lifecycle marketing tool kit has officially been replaced by OfferFit: a smarter, faster, and far more adaptable experimentation solution.
Today, OfferFit announced its $25M Series B which we gladly participated in. Ridge Managing Partner Alex Rosen also joined the board as an observer.
Being that we’re shameless martech nerds with prior investments in Braze (IPO), Krux (acquired by Salesforce), Vidible (acquired by AOL), and Habu, we know marketers are hankering for a platform like OfferFit. The company’s ascendance marks a watershed moment in marketing optimization and, needless to say, we’re thrilled to play a small part in modernizing a key driver of revenue and customer engagement.
Here’s a closer look at A/B testing fatigue, OfferFit’s much-needed energy boost, and why the company is primed for a big run.
AI > A/B
Marketing optimization, specifically lifecycle marketing, has been stuck in the proverbial Stone Age for years. Most marketing departments turn to A/B testing to execute campaigns and measure success but lose precious time and dollars to the manual toil of trial and error. Sluggish experimentation. Limited flexibility. Valuable first-party data lost in the wind.
Collectively, businesses throw billions at lackluster A/B testing tools and services to grow profits through email, text, apps, and other channels only to see highly disproportionate outcomes. There’s no compost bin for that kind of waste.
For a long time it was hard for a sophisticated, comprehensive decision engine to exist at scale, much less as a full-fledged product. Cue the “AI-ification” of seemingly every industry under the sun, along with the widespread adoption of unified customer data in CDPs (customer data platforms) and data warehouses, and the table is finally set to execute deep decision intelligence for enterprise customers.
An OfferFit you can’t refuse
OfferFit’s Automated Experimentation Platform makes A/B testing look like a rotary phone. Thanks to its self-learning AI, OfferFit turbocharges testing and learning for enterprises who in turn maximize the business value of their first-party data, or data from existing customers.
OfferFit’s intuitive interface has for marketers, by marketers written all over it. Actionable insights and ROI metrics are a click away. Simply plug in the desired messaging, creative, incentive, channel, and timing, and OfferFit automatically spits out the optimal combination for every customer. It’s like having Nostradamus pick your fantasy football lineup every week.
Customers from practically every vertical are burning up with OfferFit fever. MetLife, Capital One, and Brinks Home represent just a few of OfferFit’s customers that span telecom, retail, fintech, energy, and more.
Team OfferFit is legit
The tip of the OfferFit spear is as sharp as you’d expect from such a transformational solution.
Co-founders and fellow Cornell PhDs George Khachatryan and Victor Kostyuk collectively bring ample technical chops, business acumen, and enterprise experience to the table. George and Victor both led engagements with dozens of Fortune 100 enterprises during their stints as consultants.
Before founding OfferFit, George was an Associate Partner at McKinsey & Company, where he spurred the growth of some of the world’s largest companies. Previously, he co-founded an educational startup whose learning software, 15 years later, is still used by more than one million students.
Victor, an engineering aficionado and previously a Lead Data Scientist at the Boston Consulting Group, knows the ins and outs of offer personalization from his dealings with Fortune 500 stalwarts.
The road ahead
From here, OfferFit will only get smarter and faster, more personalized and insightful. Marketers: happier! Customers: enthused!
We’re equally ecstatic to welcome OfferFit to The Ridge Familia (and work with our friends at Menlo Ventures again 😊).
Congrats on the funding, Team OfferFit!
Interested in working for OfferFit? Check out open positions here.
