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Leadership lessons: 7 learnings from 7 months of COVID-19

Leadership lessons: 7 learnings from 7 months of COVID-19

For the last seven months, several organisations have been working in a fully remote mode. Many switched to work-from-home overnight…
Go to the profile of Zahara Kanchwalla
Zahara Kanchwalla
Why creating a dedicated microsite is the key to segmentation success?

Why creating a dedicated microsite is the key to segmentation success?

You’ve identified your customer segment. You’ve developed an accurate product positioning for the target segment. You’ve got your…
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Rite Insights
5 tips to bring out your unique persona on social media

5 tips to bring out your unique persona on social media

A few months ago, when major business leaders took to Twitter to hail the scrapping of Article 370, the persona that came across the…
Go to the profile of Zahara Kanchwalla
Zahara Kanchwalla
Why the writer is the unsung design hero

Why the writer is the unsung design hero

Ever visited a corporate website and come away unsure of what the company really does? Or worse, come away with too many messages that are…
Go to the profile of Zahara Kanchwalla
Zahara Kanchwalla
Is your corporate website the key digital asset for your business?

Is your corporate website the key digital asset for your business?

With social media and customer-oriented apps taking away significant mindshare, businesses often ignore the strategic importance of a…
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Rite Insights
Building intuitive websites with emotionally intelligent design

Building intuitive websites with emotionally intelligent design

Academic qualifications or technical capabilities are often only the threshold requirements to gain entry to a job role. Beyond this, what…
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Rite Insights
Building corporate reputation with longform content

Building corporate reputation with longform content

If you wanted to switch to solar power in your home, would you trust an in-depth research paper or a 350-word blog post on the topic? Or…
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Rite Insights
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