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Root Design
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About
Root Design
Root was founded on the belief that insurance is a broken industry, and we set out to change it. By getting to the “root” of the issue — the unfair, archaic, complicated insurance business model — and solving it entirely, we set out to transform the car insurance world.
Note from the editor

Great designers use their craft to solve business problems.

Editors
Go to the profile of Root Insurance
Root Insurance
Car insurance for good drivers. We use your iPhone or Android phone to measure your driving behavior. Better driving = more savings.
Writers
Go to the profile of Travis McCleery
Travis McCleery
Go to the profile of Travis Mccleery
Travis Mccleery
I am a designer with an engineer's mindset, a former film projectionist, a large-headed glasses-wearer and loving husband with a nonstop working mind
Go to the profile of Sarah Tomko (Atkinson)
Sarah Tomko (Atkinson)
My passion in design revolves around problem solving. sarahtomko.com
Go to the profile of Devin Murphy
Devin Murphy
Product Designer at Root Insurance. Columbus, Ohio.
Go to the profile of Mark Austin
Mark Austin
Empathetic product designer determined to grow businesses by crafting touchpoints that people love. —Currently at Loop Returns
Go to the profile of Michael Ullinger
Michael Ullinger
An engineer turned product/UX designer. I share lots of opinions while trying to keep teams focused on serving the end user.