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The Rosetta.ai Martech Blog
On ecommerce marketing technology and the growth mindset
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Conversion Optimization
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Blue Way ups ROAS to 15x and Gains Valuable OMO Insights
Blue Way ups ROAS to 15x and Gains Valuable OMO Insights
Online preference analysis finds best-selling offline attributes
Ian Mckinnon
Mar 31, 2022
New Web App Simplifies Daily Work, Boosts Sales for J-Well
New Web App Simplifies Daily Work, Boosts Sales for J-Well
App discovers consumer insights from first-party data, pumps ROAS to 11x
Ian Mckinnon
Mar 28, 2022
How to Optimize Your Website for Conversion In 2022
How to Optimize Your Website for Conversion In 2022
Guest post from Andrew Maff, founder of BlueTuskr
Ian Mckinnon
Jan 27, 2022
The Rosetta AI Personalization Experience Platform
The Rosetta AI Personalization Experience Platform
No-code website apps for cross-selling more and raising ROAS
Ian Mckinnon
Jan 12, 2022
Daniel Huang at The Future of X(AI) Unconference
Daniel Huang at The Future of X(AI) Unconference
CEO explains how fashion ecommerce merchants are growing business with Rosetta.ai
Ian Mckinnon
Dec 28, 2021
Digging Into Customer Data on Socks Site Turns 5x ROI
Digging Into Customer Data on Socks Site Turns 5x ROI
Tapping consumer insights raises AOV 19.6%
Ian Mckinnon
Nov 29, 2021
5 Retention Marketing Strategies That Show Shoppers You Care
5 Retention Marketing Strategies That Show Shoppers You Care
Proven CX marketing ideas that keep shoppers happy
Ian Mckinnon
Nov 28, 2021
14 Not-so-Secret Cart Abandonment Solutions for Fashion Retail
14 Not-so-Secret Cart Abandonment Solutions for Fashion Retail
How leading apparel brands convert hesitant shoppers in 2022
Ian Mckinnon
Nov 28, 2021
Elon’s Emotional Marketing and Tesla’s 100 Year Shortcut
Elon’s Emotional Marketing and Tesla’s 100 Year Shortcut
The Rosetta.ai Ecommerce Real Talk Series
Ian Mckinnon
Nov 25, 2021
The Martech Swiss Army Knife
The Martech Swiss Army Knife
The Rosetta.ai Ecommerce Real Talk Series
Ian Mckinnon
Nov 23, 2021
How to Create Brand Evangelists
How to Create Brand Evangelists
The Rosetta.ai Ecommerce Real Talk Series
Ian Mckinnon
Nov 21, 2021
Uncovering Customer Desires and Preferred Aesthetics For Data-Driven Marketing
Uncovering Customer Desires and Preferred Aesthetics For Data-Driven Marketing
Detailed consumer insights are helping pitch highly effective online offers for fashion ecommerce
Ian Mckinnon
Nov 15, 2021
How Advanced Consumer Insights Push Website CX and Product Design to The Next Level
How Advanced Consumer Insights Push Website CX and Product Design to The Next Level
Marketing teams who know their customers well are delivering memorable CX and more desirable products
Ian Mckinnon
Nov 7, 2021
Website Personalization in 2022 and How it Grows Business For Apparel and Beauty
Website Personalization in 2022 and How it Grows Business For Apparel and Beauty
Product recommendations now serve merchants of all sizes
Ian Mckinnon
Oct 29, 2021
Forest Beauty Skincare Website Gets AI Makeover, Reduces Bounce Rate 14.25%
Forest Beauty Skincare Website Gets AI Makeover, Reduces Bounce Rate 14.25%
ROAS rising on 3x conversion increase and AOV boost of 9.93%
Ian Mckinnon
Sep 14, 2021
How To Sell More Apparel On Black Friday With AI-Driven Personalized Marketing
How To Sell More Apparel On Black Friday With AI-Driven Personalized Marketing
Automate on-/off-site marketing and maximize conversions in 2021
Ian Mckinnon
Sep 5, 2021
10 Product Page Cross Sells From Hot Korean Fashion Sites
10 Product Page Cross Sells From Hot Korean Fashion Sites
PDP tricks increasing AOV from Asian fashion’s ground zero
Ian Mckinnon
Aug 30, 2021
Personalized Marketing Success Turns First-Time AI Users Into True Believers
Personalized Marketing Success Turns First-Time AI Users Into True Believers
32% better CRV and 1.47x greater ROAS change apparel brand’s POV on automation
Avon Yeh
Aug 19, 2021
How L’Oréal Wins Big Online, One Shopper at A Time
How L’Oréal Wins Big Online, One Shopper at A Time
Personalized CX, AI automation, revenue up 149% and rising
Avon Yeh
Aug 11, 2021
11 Online Merchandising Tactics For Selling Like Crazy on BFCM
11 Online Merchandising Tactics For Selling Like Crazy on BFCM
A checklist for maxing out conversions on Black Friday Cyber Monday (2021)
Ian Mckinnon
Jul 28, 2021
30 Influential Multi-Brand Asian Fashion Websites With Awesome CX
30 Influential Multi-Brand Asian Fashion Websites With Awesome CX
These sites spice up the customer experience and shoppers are feeling it
Avon Yeh
Jul 15, 2021
5 Ways to Make An Apparel Site Stickier
5 Ways to Make An Apparel Site Stickier
A handful of proven customer engagement tools for fashion ecommerce
Ian Mckinnon
Jul 6, 2021
Fashion Website Personalization Ups Sales 48% For Local Business Woman
Fashion Website Personalization Ups Sales 48% For Local Business Woman
Owner/model automates one-to-one recommendations, sparks lasting sales increase
Ian Mckinnon
Apr 13, 2021
On Site Personalization For SMB Fashion: How It Works, What To Gain
On Site Personalization For SMB Fashion: How It Works, What To Gain
Ian Mckinnon
Mar 3, 2021
Startup Scalability and Employer Branding: Looking Outward From Taiwan
Startup Scalability and Employer Branding: Looking Outward From Taiwan
Ian Mckinnon
Feb 22, 2021
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