SaaSBooMi 2020: What Your Day 1 Would Look like

The program schedule, with a little twist.

Sadhana Balaji
Jan 4 · 6 min read

“What can I expect from SaaSBooMi 2020?”

- one of the most frequent questions that the SaaSBooMi team is asked by applicants.

We wanted to go a step beyond just listing down the schedule for this, to better explain the value that you’ll be receiving as a participant.

What if, we thought, we could give you a verbally simulated snapshot of the SaaSBooMi 2020 experience?

This is a “Choose Your Own Adventure” themed post — where you get to play the role of a SaaSBooMi 2020 participant. At the end of the first section, choose the option that best suits your SaaS, sit back, and let the post take you on your very own learning, networking, and growing adventure.

Dive in!


SaaSBooMi 2020 — Day 1

Chennai, Jan. 24, 2020, 2:30 PM

“Welcome to the 2020 edition of SaaSBooMi” — screams the standee, as you enter the Sheraton Grand Resort.

The excitement is palpable. You look around and catch a few smiles coming your way — some from familiar faces, some from new ones, all with the same shared enthusiasm. You find yourself surrounded only by kindred spirits, something that doesn’t happen every so often.

The volunteers at the welcome desk check your registration details and hand you your ID card with a specific coloured tag, based on the cohort your SaaS business falls under:

(Choose your best option to go to the next section)


Red tag (0 to 100K ARR)

You’ve spotted a problem worth solving for a sizeable market and are positive that you have a solution for it. You’ve spent an ample amount of time testing your hypothesis and figuring out if and how you’ll be able to solve the problem in the most efficient and effective manner.

Your startup looks great on paper, and your plans are beginning to come to life. You’ve hired your founding team, acquired your first set of customers, set up your metrics and analytics framework, and are fine-tuning your core offering based on the market’s response.

You find your startup at a soul-searching phase where you’re looking at its feasibility and deciding whether you should stick to your guns or pivot.

You hope that SaaSBooMi 2020 will help you with:

  • Optimizing your customer lifecycle funnel (Acquisition, Activation, Retention, Referral, Revenue)
  • Going viral (Growth Hacking, Content Marketing, SEO, etc.)
  • Nailing your Series A funding
  • Aligning your product, marketing, customer success, and sales strategies
  • Scaling your back-end processes and resources

3:00 PM

A volunteer guides you to Hall 1 for your next section (Psst! Trust these people and their directions—their only goal is to help you get the most out of SaaSBooMi 2020).

Suresh Sambandam from Kissflow and Maansi Sanghi from Lavelle Networks greet you with their trademark energy and announces that they’ll be handling the Day 1 workshop for your cohort.

Over the course of four and a half hours, you immerse yourself in a pool of priceless experiential and peer-to-peer knowledge, specifically tailored for your business’s stage, on various topics like:

  • Product
  • Marketing
  • Pricing
  • Inside Sales
  • Customer Success
  • Team Structure
  • Hiring

Every deep-dive session is interspersed with a 5-minute tactical hack that worked for the speakers in that particular domain. The speakers, who have found themselves in the exact place you’re in now just a few years ago, generously share the playbook that helped them cross that stage.

7:30 PM

After absorbing years worth of founder experience in a few hours, you unwind by networking and exchanging notes with the SaaS founder community over dinner and drinks, while some of your peers are concluding their Day 1 with their scheduled Investor Meetings.

The end.

Congratulations on successfully completing your Day 1 of SaaSBooMi 2020. Click here for your Day 2 verbal simulation. :)


Green tag (100K to 2M ARR)

Your SaaS business is regularly acquiring new customers and is generating a consistent stream of revenue. Your cash flow is on an upward curve, as your recurring revenue covers your expenses. Your profits are slowly and steadily heading north.

Your biggest challenge right now is assigning your time and attention to a whole new set of demands:

  • Handling increasing revenue
  • Handling competition
  • Handling growing customers
  • Handling expanding workforce

While you’re still manning the front lines, you’re now trying to let a highly qualified team take over responsibilities, establish order and cohesion, and mobilize your teams towards clear and solid goals.

And you’re hoping that SaaSBooMi 2020 will help you navigate this stage better.

3:15 PM

A volunteer guides you to Hall 2 for your next section (Psst! Trust these people and their directions — their only goal is to help you get the most out of SaaSBooMi 2020).

The energy level in Hall 2 goes by a couple of notches as Krish from Chargebee and Sparsh from Wingify walk in and announce that they’ll be handling the Day 1 workshop for your cohort.

Over the course of four and a half hours, you immerse yourself in a pool of priceless experiential and peer-to-peer knowledge, specifically tailored for your business’s stage, on various topics like:

  • Product
  • Marketing
  • Pricing
  • Inside Sales
  • Customer Success
  • Team Structure
  • Hiring

Every deep-dive session is interspersed with a 5-minute tactical hack that worked for the speakers in that particular domain. The speakers, who have found themselves in the exact place you’re in now just a few years ago, generously share the playbook that helped them cross that stage.

7:30 PM

After absorbing years worth of founder experience in a few hours, you unwind by networking and exchanging notes with the SaaS founder community over dinner and drinks, while some of your peers are concluding their Day 1 with their scheduled Investor Meetings.

The end.

Congratulations on successfully completing your Day 1 of SaaSBooMi 2020. Click here for your Day 2 verbal simulation. :)


Blue tag (2M to 5M ARR)

Your SaaS business is at its prime. Your customers have a clear idea about the value that you offer, your team is well-equipped to meet almost all the requirements of your good-fit customers, you’re generating consistent revenue, your numbers are predictable, and your growth curve isn’t steep, but is stable. Running your business has become a routine affair.

You might start to think about leveraging this stability by broadening your horizons with new growth/expansion opportunities or even plan your exit strategy.

While you have a successful business model to back you up, you’re also aware that the SaaS graveyard is littered with businesses that bit too much than they can chew and failed. Your goal is to take on new challenges and continue to expand, while at the same time measure your risk and secure your business for all outcomes.

And you look forward to untangling these knots with the help of SaaSBooMi 2020.

3:15 PM

A volunteer guides you to Hall 3 for your next section (Psst! Trust these people and their directions — their only goal is to help you get the most out of SaaSBooMi 2020).

Over the course of four hours, you immerse yourself in a pool of priceless knowledge, specifically tailored for your business’s stage, as Manav Garg from Eka Software and Shekhar Kirani from Accel host the workshop on various topics around Enterprise SaaS GTM and Scaling Enterprise SaaS.

Every deep-dive session is interspersed with a 5-minute tactical hack that worked for the speakers in that particular domain. The speakers, who have found themselves in the exact place you’re in now just a few years ago, generously share the playbook that helped them cross that stage.

7:30 PM

After absorbing years worth of founder experience in a few hours, you unwind by networking and exchanging notes with the SaaS founder community over dinner and drinks, while some of your peers are concluding their Day 1 with their scheduled Investor Meetings.

The end.

Congratulations on successfully completing your Day 1 of SaaSBooMi 2020. Click here for your Day 2 verbal simulation. :)

#SaaSBooMi

Asia’s largest SaaS conference — for founders, by founders

Sadhana Balaji

Written by

Starry-eyed about life | www.sadhanabalaji.com

#SaaSBooMi

Asia’s largest SaaS conference — for founders, by founders

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