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Sage Design
Sage’s creative core, sharing our stories, process, insights and inspiration
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Navigation and wayfinding
Navigation and wayfinding
We encounter navigation and signage daily. Occasionally, we take a stroll to discover things that might catch our interest, although…
Nikki Chang
Aug 30
Explainer videos
Explainer videos
A video is an effective way to share information with the broader business and is an opportunity to create a concise message that enhances…
Steven Carter
Jul 19
Know your story: Narrative Insights for User research
Know your story: Narrative Insights for User research
In this article, I will share my method for bringing your researches story to life
Dr Joe Newbold
Jun 5
Tackling Digital Inclusivity, One Bite at a Time
Tackling Digital Inclusivity, One Bite at a Time
In this article, Lee Jeffery explores the topic of Inclusive Design and reflects on the recent Figma Coffee Morning in Manchester. He…
Lee Jeffery
May 27
Using AI to help tackle creative block
Using AI to help tackle creative block
In recent times, artificial intelligence and creativity has become a focal point of discussion within the creative industry. As creatives…
Maddy Hope
May 7
Content design at Sage — 2023 in review
Content design at Sage — 2023 in review
As a content design team lead in the Experience Design department at Sage, I’ve had the privilege of working across various business units…
Robert Scott-Norton
May 1
Optimising Upsells: Harness the potential of Multivariate Testing
Optimising Upsells: Harness the potential of Multivariate Testing
At Sage, we employ a diverse range of research methods to guide our final design deliverables. Within our web and mobile products, one of…
Ljemmerson
Feb 15
Building Your Design Team, One Community at a Time
Building Your Design Team, One Community at a Time
UX Team Lead, Lee Jeffery explores how you and your team can identify and build communities within your design team, aiming for a broader…
Lee Jeffery
Dec 11, 2023
Why we can’t afford to ignore Service Design at Sage
Why we can’t afford to ignore Service Design at Sage
Discover how we’re using Service Design techniques to enhance user experiences, streamline processes and create seamless interactions.
Craig Priestman
Oct 18, 2023
From silos to design systems
From silos to design systems
How did XD evolve at Sage? What did the early design systems look like? What does XD look like today? How might it evolve…
Debbie Race
Sep 12, 2023
Reluctant role change: a blessing in disguise 🥰
Reluctant role change: a blessing in disguise 🥰
This story begins on April 1st 2020. Britain had gone into the first lockdown of the pandemic, so life was a bit surreal. I’d started…
Claire Denning
Aug 17, 2023
We baked content into the design system and it is marvellous. 😄
We baked content into the design system and it is marvellous. 😄
Style guides, glossaries, design systems, content libraries, tone of voice guidelines…..so many pieces. How do they fit together?
Emma Cassidy
Jun 19, 2023
The Evolution of Illustration at Sage
The Evolution of Illustration at Sage
Discover the fascinating journey of the Sage illustration style as it undergoes a remarkable transformation from a specialised and eclectic…
Illustrator Lead at Sage
Jun 12, 2023
One scoop or two, exploring design team cooldowns
One scoop or two, exploring design team cooldowns
Reminiscing about childhood ice cream chimes and how ‘UX Team Cooldowns’ are helping the team support one another and reflect on their week…
Lee Jeffery
Apr 20, 2023
I’m a designer. So why did I just learn to code?
I’m a designer. So why did I just learn to code?
Let’s start with a question. Do you need to be able to code if you’re involved in the user experience field? My answer to that is a simple…
Monika Chanowska
Nov 5, 2021
Writing for Sage — a graduate perspective
Writing for Sage — a graduate perspective
“Content design”. When I first heard these words, I immediately thought, “isn’t that a social media job?”. I soon realised how wrong I was.
Joseph Jackson
Jul 9, 2021
Behavioural archetypes vs personas
Behavioural archetypes vs personas
Valuable UX tools or overused buzzwords?
Emily Hewitson
Dec 23, 2020
Boy, girl or chatbot? Mitigating gender bias in artificial intelligence
Boy, girl or chatbot? Mitigating gender bias in artificial intelligence
When you think of a virtual assistant the names Siri, Alexa and Cortana immediately spring to mind. But have you ever stopped to think…
Mario Carranza
Nov 6, 2020
How we Created a Delightful Onboarding Experience
How we Created a Delightful Onboarding Experience
At Sage, we pride ourselves on putting customers first and, to do that, we need to work together to get the very best results.
Sage Design
Oct 19, 2020
Designing an Illustration Voice for Sage
Designing an Illustration Voice for Sage
Back in 2018, I was hired by Sage to help create an illustration voice — a style that reflected the Sage Design Principles: clear and…
Illustrator Lead at Sage
Sep 17, 2020
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