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Sales + Marketing stickiness
Insights + advice to power up plays & blow away pipeline targets
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Your Leads — Rotting Away Like Week Old Fruit…
Your Leads — Rotting Away Like Week Old Fruit…
“Big data,” “predictive analytics,” and “lead nurture” are all the buzz when it comes to go to market strategy…. So, you, not wanting to…
Jean Shin
Aug 31, 2016
Software is Eating the World, and Financial Services is Next
Software is Eating the World, and Financial Services is Next
Like many families, my son and I both have accounts that are linked at the same bank, and of course I sometimes transfer money online when…
Bill Sheldon
Aug 22, 2016
Acquisition vs. Cross-Sell Economics: The No Brainer Investment Decision
Acquisition vs. Cross-Sell Economics: The No Brainer Investment Decision
Why is it that so many companies these days are over investing in customer acquisition?
Tim Furey
Aug 16, 2016
From Marketing to Sales — Why Data is Glue
From Marketing to Sales — Why Data is Glue
We recently worked with a client in which their marketing-to-sales hand-off process was far from perfect. In fact, many of their marketing…
Katie Artz
Aug 3, 2016
Why Your Sales Game Is Lacking & How to Play Ball
Why Your Sales Game Is Lacking & How to Play Ball
It’s no “breaking news” that many of your buyers are online. And by now, I’m sure you are too — between marketing automation, social media…
Tim Furey
Aug 3, 2016
5 Reasons Why You Should Never Use “Black Box” Lead Scoring
5 Reasons Why You Should Never Use “Black Box” Lead Scoring
We see it constantly–analytics vendors who claim to offer lead scoring services that will increase your conversion rates enormously and…
Joshua Smith
Jul 1, 2016
Riddle: How many apps does it take to make a Sales rep productive?
Riddle: How many apps does it take to make a Sales rep productive?
We were working with a client recently that had over 10,000 global field and inside sales reps. We were amused, but not surprised, when we…
Tim Furey
Jun 22, 2016
MSFT + LNKD: Welcome to the New World of Sales Enablement
MSFT + LNKD: Welcome to the New World of Sales Enablement
Here at MarketBridge, we had collective smiles on our faces when we heard the news. We have been predicting and investing against this…
Tim Furey
Jun 22, 2016
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