Dreamforce ’21 for Architects

Dreamforce 2021 is here! Join us September 21–23 for an all-digital experience on Salesforce+, our new, free streaming service. We’ve got more than 100 hours of live and on-demand programming on the way, broadcasting across 4 channels. Expect to see exciting demos, episodes hosted by experts, inspiring luminary speakers and more.

There will be something for everyone, for every line of business, and for every industry. You’ll hear the latest news and announcements from Salesforce, see the power of Customer 360, learn from your fellow Trailblazers, and be entertained by some surprise guests. Join us for three days of learning, having fun, and giving back.

Whether you’re planning to join in-person and watch live, host a virtual watch party with friends, or tune in after, there’s plenty that you won’t want to miss.

Let’s take a look at what Salesforce Architects can expect at Dreamforce ‘21.

Architect Content at Dreamforce

The home for architects at Dreamforce is the Trailblazer Channel. We’ll be broadcasting content to help you learn how to navigate your Salesforce Architect career, architect at scale, align stakeholders and teams, integrate across the enterprise, and deliver value at the speed of business. Sound like a lot? Let’s dive into what this means for your agenda.

Build the Future of Business with Salesforce Architects: Join us for the first-ever main show for architects, hosted by Parker Harris, Co-Founder and CTO of Salesforce. We know that architects build the bridge between business and technology. We’ll show you how to use Salesforce to align stakeholders and teams, integrate across the enterprise, and deliver value at the speed of business.

We’ll be sharing a lot of news and stories from architects around the world. You do not want to miss this!

Add the main show for architects to your agenda here.

In addition to our main show, experts from across Salesforce will take you behind the scenes into the latest tools and resources for architects.

Architecting at Scale: In this session, we will be giving you a sneak peak into 3 new exciting products that we have been building to help you scale up your processes, speed up your performance testing phase and skill up on scale and performance expertise. These products will also enable you to proactively identify bottlenecks and gain greater expertise in building scalable solutions on the Salesforce platform.

Navigating Your Salesforce Architect Career: Learn about the multiple career paths for Salesforce Architects. Hear directly from experts for tips and guidance on becoming a Certified Technical Architect and B2B or B2C Solution Architect.

Hyperforce Fireside Chat with Special Guests: Right after the Architect main show, join Parker Harris and Srini Tallapragada (President & Chief Engineering Officer, Salesforce) as they discuss investments in Hyperforce. They’ll talk about what the value really is for Salesforce customers, and how it will build the foundation for innovation for decades to come.

Add these episodes for architects to your agenda here.

Dreamforce On Demand Content

You’ll also be able to tune into content on demand, whenever and where ever, with Salesforce+. You’ll be able to catch up on episodes from TDX, and we’ll be adding our Dreamforce content along the way. Here’s the starting lineup:

Get to Know Architect Decision Guides: A key part of an Architect’s job is to evaluate trade-offs and advantages between different solutions, and to pick the optimal one. With Salesforce product offerings growing and evolving faster than ever, it can be hard to keep up. That’s why we created the Architect Decision Guides. In this episode, you’ll learn about the Architect Decision Guides — what they are and what they aren’t — and see a preview of our newest Guides, built to help you choose the right tools for the right task.

Salesforce Industries for Architects: Salesforce Industry Clouds equip architects with industry-specific data models and pre-built business processes to drive company value and digital engagement. Join us to learn how Architects can leverage purpose-built industry apps in combination with OmniStudio to deliver value faster. We’ll also talk with Trailblazers Alaap Cherry & Shane Booth about lessons learned implementing Energy & Utilities Cloud at their company.

A Look at Hyperforce & Customer Data Platform: The way companies work and connect with customers has changed. At Salesforce, some fundamentals about how we’re approaching our own architecture have changed as well. Join this episode for behind-the-scenes look at two important innovations: Hyperforce and Customer Data Platform. We’ll demystify what these innovations really are, and what they mean for the future of building on Salesforce.

Introducing Salesforce Diagrams: Diagrams help drive key project decisions, align delivery teams, and help everyone understand where you’re going and what’s been done. Consistent, easy-to-understand diagrams are a critical part of project success. In this episode, Architect Evangelists Marc Braga & Susannah St-Germain will show you how to use new tools to make building Salesforce diagrams easier and faster than ever. They’ll also take you behind the scenes, sharing how and why we built these resources and what you can expect in the future.

Explore more on the Trailblazer Channel

We’ll be joined by lots of friends in the Trailblazer Channel. Here’s what else you’ll find:

• Admin content: see new products in action, get a sneak peek at what’s coming, and hear from inspiring #AwesomeAdmins.
• Developer content: check out new features designed to empower you to collaborate, innovate, integrate, and deploy from anywhere.
• Slack content: discover the way you can extend Slack to streamline notifications, automate routine tasks, and generally make your workday more pleasant.
• Much more: including an AppExchange Demo Jam and episodes from Sales, Service, Commerce, Marketers, IT Leaders, and Partners.

Main Show and True to the Core

There’s so much incredible content you’ll want to explore. One such segment that will play across all four channels is the Dreamforce Main Show: Trailblazing Together with Marc Benioff and Special Guests.

It kicks off Tuesday, September 21, at 9:45 a.m. PT | 12:45 p.m. ET. Add it to your calendar here.

Another can’t-miss segment is True to the Core — Customer Forum. Join Co-founder and CTO Parker Harris, COO Bret Taylor, Chief Product Officer David Schmaier, and leaders from our product organization as they share highlights about our forward-looking product roadmap, unveil the reimagined IdeaExchange, and answer your roadmap questions live.

You won’t want to miss this open forum with Salesforce product leaders and your most passionate fellow Trailblazers.

It starts Tuesday, September 21, at 2:00 p.m. PT | 5:00 p.m. ET. Add it to your calendar here.

September Sneak Peeks

Let’s also take a quick look at some of what you can expect in September, in addition to all the goodness of Dreamforce.

On the blog:

• Find Bugs Faster with Second-Generation Packaging: Packaging is a Salesforce platform technology that allows metadata to be packaged into a discrete artifact that may be installed in many orgs. With this technology, companies can catch bugs before the customers do. Join David Reed and Brandon Parker to learn about the first generation (1GP) and second generation (2GP) flavors which have different specific capabilities and limitations and how 2GP packaging unlocks new capabilities that can benefit every ISV.
• What I Wish I Knew Before Creating My Salesforce Business Continuity Plan: Business continuity plans (BCP) can be daunting, especially if you don’t have experience in architecting one or don’t have BCP experience in a cloud computing platform. Join William Lem, Ingo Fochler, and Dana Furman from the Success Architect team at Salesforce to discover the key learnings on how to create a successful business continuity plan.
• Best Practices for Sharing Rules & Salesforce CDP: Are you looking for a way to manage what Activation Target a certain user group or brand can activate to or the visibility to Segments between roles in Salesforce CDP? Learn more from Salesforce Director of Product Marketing, William Yeh, about how sharing rules can be used on Salesforce CDP to control access.

On the Architect Digital Home:

• New! Reference Architectures in the Gallery: We’ll be adding more resources to the Reference Architecture Gallery in September. Be on the lookout for new loyalty management resources for a variety of industries.
• Dreamforce releases: During our main show, we’ll be sharing a number of new tools and resources — and you’ll find all of them (after the show!) on architect.salesforce.com.

What You Can Do Now

Don’t forget to register for Dreamforce! And catch up on great content from August.