How to Measure Your Content Marketing, According to Salesforce’s Content Team
The new e-book shows you how to measure what’s working — and what’s not
By Heike Young
Companies have long been creating content to connect with their audiences, but content marketing is still a relatively new venture in most marketing departments.
Today, more brands are focusing on useful content to connect with their current and future customers. And it’s become more effective than many traditional marketing channels.
But many marketers are still unsure of how to best measure their content efforts and use data to drive new projects.
This e-book can help. How to Measure Your Content Marketing was created by Salesforce’s content marketing team to show you how to measure what’s working and what’s not. Bonus: the e-book comes with two free PowerPoint templates to get you started right away.
Salesforce has been recognized as a top content marketing brand by Kapost for two years in a row, and our content is read by millions every year. We have a small but agile content marketing team that deals with the same questions you do:
What content is resonating with our audience best, and how do we know?
What’s the buyer journey like for those who download a piece of our content?
Do we have a healthy mix of content for different stages in the funnel?
Are we successfully communicating the results of content marketing up and out to business leaders?
Each section covers a different phase that’s important in your journey to achieve better content measurement. We’ve also included quotes from different leaders and strategists at Salesforce for personal advice.
For example, you’ll hear from Salesforce Director of Content Marketing Alexa Schirtzinger on picking the right metrics for your unique business. You’ll also hear from Tricia Gellman, our Vice President of Demand Generation, on what executives need to know about content marketing.
Along with the e-book, you’ll receive a download of these two useful PowerPoint decks:
- Template: Content Marketing Monthly Report. This deck is a fully customizable reporting deck with suggestions on what your content metrics should be and when you should report them.
- DIY Content Marketing: How to Build a Strategy in 10 Simple Steps. Here, you’ll learn the basics of building a new content strategy, no matter the size of your marketing team. Check out the SlideShare.
Here’s a preview from the e-book: a list of the most common content marketing metrics.
Measuring content marketing is always a work in progress. Digital marketers must be agile and able to pivot on every front to stay competitive in a noisy landscape. This e-book will help you understand how to collect and interpret the data that will drive your content strategy — making it more successful than ever.
Download How to Measure Your Content Marketing and the included PowerPoint slides now, and check out the companion e-book How to Create a Killer Content Strategy.
