Your Look Inside Camp Design at TDX23
Get to know some of the design skills that are the future of user experience
Design is always expanding and emerging in new and powerful ways. Soon, some of these advances will be on show from a fun, friendly corner of Trailblazer Forest at the learning event of the year, TrailblazerDX (March 7–8). Whether you’ll be in person at Camp Design in San Francisco or following along via Salesforce+ stream and “Camp Design Trailmix,” deepening key skills can support your users’ success.
That’s the true promise of design, after all.
User success is what happens when the people using your product have confidence in their ability to do what they need to do. This includes navigating, communicating, discovering, and achieving their tasks with ease.
Camp Design has interactive learning activities for each UX skill of the future — and they’re all interconnected. Users don’t assess a single component on its own. One relies on the other and it all adds up to an experience people love. What you see, what you say, how it moves, and how it interacts all influence one another. Spot the interrelated connections as you move from one to the other.
Check out the featured design skills on show at Camp Design:
Build Accessible Designs with the Lightning Design System
Color contrast can limit what’s visible to some users and, thereby, inhibit their success. That’s why there’s a station to learn more about designing for web accessibility and taking into account current WCAG (Web Content Accessibility Guidelines) standards.
At #TDX23, attendees can spin a color wheel to learn about the color system for Salesforce Lightning Design System (SLDS) and what’s to come.
Related Session: “Design with Accessible Colors and Design Systems,” presented by Salesforce UI/UX Principal Kellen Mannion
What’s visible and what’s said work together to create a seamless experience, which brings us to conversation design.
Create Inclusive Conversations
Another way to make sure users are successful is to check that your language is clear and considers who they are. It’s one reason why Salesforce Director of Conversation Design Greg Bennett believes the field is the future of UX.
At Camp Design, visitors will arrange magnets to practice how to prevent excluding others in sample two-way exchanges.
Related Session: “Drive Customer Success in the Next Wave of Conversational AI,” presented by Greg Bennett
Imagine a chatbot. You can’t quite do it without imagining the type-awareness indicator motion — those three dots. It’s a perfect example of how design skills work together and how motion is ubiquitous.
Enhance UI/UX with Motion Design
Think about how, as a user, you might feel confused without the right feedback (is the page loading?) or prompting (where’s the icon you need?). When motion patterns such as the Salesforce Kinetics System are designed well, it sets users up to discover what they need, when they need it. That creates success.
At TDX, the on-site demo presents games to showcase the power of kinetics. Use tactile tools as reminders that sensory feedback is a necessary part of a good user experience. And for those attending virtually, our “Kinetics in Motion” blog series provides a similar foundation.
Related Session: “Enhance UI/UX with Kinetics and Design Systems” with Salesforce UI/UX Senior Pavithra Ramamurthy and Salesforce UX Engineer Doug Molidor.
Finding features by noticing motion cues can save users time. This is one part of designing for ease and simplicity.
Design Principles Behind Salesforce Easy
One criteria for success is being able to achieve a task quickly. It’s also one of the most important roles design can play. How would you say Salesforce stacks up at that?
Let our UI/UX Senior Directors John McGinn and Nicole McGovern guide you through quick learning on Salesforce Easy design principles. You’ll then be able to vote for what you’d like our next priorities to be. Plus, take a user feedback survey on your phone to help us make designing on Salesforce easier. See what we mean? Easy.
There’s a lot of learning at Camp Design, including AMA opportunities with some of our design leaders. With great people — and great swag — there’s a lot of energy, too. Swing by for winning socks, notebooks and stickers that will go fast.
Connect with the experts behind product innovations any time. And for all design-friendly sessions, check out the Designers Guide to TDX23.
Salesforce Design is dedicated to elevating design and advocating for its power to create trusted relationships with users, customers, partners, and the community. We share knowledge and best practices that build social and business value. Join our Design Trailblazers community or become a certified UX designer or certified strategy designer.
