Santiago Bustelo, in english

The prejudice of age as a “disadvantage” in the software industry reflects the myth that associates technology with youth. This is a toxic…

Every like on the “Instagram School” and “TikTok University” is a vote against earning the respect we deserve as professionals.

Many UX professionals talk about empathy as something that sets us apart, a “superpower.” To clear things up, I took the time to do…

I decided to create some examples.

I’ve had it in mind for years and have consistently applied it. Based on what I just checked on Google, no one has articulated it, neither…

Brooks’s Law states that adding more programmers to a delayed project will make it even more delayed. Commonly stated as:

The first UX rule for programmers: computers like being programmed; they were born for that. People, not so much.

A few years ago, I warned that UX was repeating the devaluation process that marketing had suffered. Today, our disciplines have hit a…

The Three Decades of UX

During discount seasons, it’s common to see people buying things they neither need nor will ever use, and they think they are saving money.

As strategic UX consultants, we don’t have “clients.” We have advised people, guided people, stakeholders… But not “clients.”

Not because of the technology, but because of the lack of critical capacity among adopters: a lot of people who perceive themselves as…

In 1984, Apple introduced Macintosh, the computer that changed the graphic design industry and processes. The TV commercial proclaimed that…

After the “Design Thinking” bullshit factory ran out of steam, I predicted the rise of new “frameworks” like this one:

I have been exploring with the PicFinder AI how to evolve Design Thinking into a process combining astrology, alchemy and spiritualism…

Every methodology promises us the success that eludes all others. And when they fail us, they tell us that the problem is… that we need…

First presented in Interaction Latin America ‘17 , Florianópolis License Creative Commons Attribution-ShareAlike 4.0 International

During the Covid pandemic, lockdown days and all, a lot of people decided to occupy their time learning how to make sourdough bread and…

Keynote.app is my favorite tool for creating presentations. Of course, it’s not perfect… but there’s one unforgivable omission: it doesn’t…

Many misunderstandings between Business and Design are avoided when we distinguish between design execution and design decisions.