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Where Everybody Knows Your [first_name].
Where Everybody Knows Your [first_name].
Email personalization in the age of automation
John Bonini
Dec 19, 2016
Infographic: Mastering International Email Spam Laws
Infographic: Mastering International Email Spam Laws
Keeping up with international anti-spam laws is hard.
Bettina Specht
Dec 14, 2016
The 10 Most Inspiring Moments From The Email Design Conference
The 10 Most Inspiring Moments From The Email Design Conference
This year we brought The Email Design Conference to three cities — Boston, London, and San Francisco — with a total of 1,300 attendees…
Kayla Voigt
Dec 12, 2016
10 Things You Didn’t Know About Mobile Email
10 Things You Didn’t Know About Mobile Email
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for…
Kayla Voigt
Dec 7, 2016
Write Like A Human, Not A Robot
Write Like A Human, Not A Robot
When we receive an email in our inboxes, we view it as a two-way method of communication. You email, I respond. Yet when it comes to many…
Kayla Voigt
Nov 30, 2016
A Look At How One Brand Recovered From Broken Personalization in Their Email
A Look At How One Brand Recovered From Broken Personalization in Their Email
How many times have you received an email that started with a variation of “Hey {First_Name}”? The answer is probably a lot.
Lauren Smith
Nov 28, 2016
Email as an Open Book
Email as an Open Book
There’s a harmful attitude prevalent in the email industry. One which says that email design should be kept a dark art. Anyone in…
Jason Rodriguez
Nov 23, 2016
Here’s How Ann Handley Approaches Writing Ridiculously Good Email Copy
Here’s How Ann Handley Approaches Writing Ridiculously Good Email Copy
Writing for email may be one of the most difficult jobs in marketing.
John Bonini
Nov 21, 2016
Is Your Content Spammy?
Is Your Content Spammy?
Email marketers often ask: “Why did my email end up in spam?”
Kayla Voigt
Nov 16, 2016
6 Ways Agencies Can Save Time Building Emails
6 Ways Agencies Can Save Time Building Emails
As an agency, your most precious commodity when producing emails for your clients is time — time scoped appropriately, time left in your…
Jenn Fernandes
Nov 14, 2016
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