A major go to market challenge API and platform businesses face is how to market and sell to constituents who are not developers.
Once you’ve found your core product market fit, many of your go to market investments will center on incremental verticals, geographies, and customer segments to attack.
Pricing plans have significant implications for all aspects of your go to market strategy.
It will influence how prospects perceive your value, how efficiently you can acquire new leads\customers, how sales teams run their deals…
Many of today’s largest cloud platforms started with an SMB focus. A few reasons this is a great place to begin: