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Advice on getting more actionable user insights, faster
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How I Learned to Stop Worrying and Love that Henry Ford Quote
How I Learned to Stop Worrying and Love that Henry Ford Quote
You probably already know the quote I’m talking about. It gets tossed around frequently in conference rooms to support all manner of…
Allison Dickin
Oct 13, 2020
The 5 Mistakes that are Ruining Your Survey Data
The 5 Mistakes that are Ruining Your Survey Data
Surveys have a bad rap. But the reality is that while surveys have their challenges, they can be extremely valuable, lightning fast, and…
Allison Dickin
Jul 28, 2020
It’s Time to Move Beyond Net Promoter Score. Here’s How.
It’s Time to Move Beyond Net Promoter Score. Here’s How.
Most companies today use NPS to monitor the customer experience. But as a single measure of customer health, NPS has some serious failings.
Allison Dickin
Jul 10, 2020
Is Your Product Team Really Customer-Centric?
Is Your Product Team Really Customer-Centric?
Most product leaders genuinely want to solve customer problems, and know that a customer-centric approach is the surest way to do it…
Allison Dickin
Jun 17, 2020
Why Net Promoter Score is Probably Not the Best Metric for a Pandemic
Why Net Promoter Score is Probably Not the Best Metric for a Pandemic
NPS is a noisy metric on good days. Today, the noise is deafening.
Allison Dickin
Jun 2, 2020
A Practical Guide to Avoiding Survey Bias
A Practical Guide to Avoiding Survey Bias
When speaking with people about surveys, I get more questions about preventing survey bias than anything else. While there are a lot of…
Allison Dickin
May 22, 2020
3 Rules to Writing Effective Surveys
3 Rules to Writing Effective Surveys
With the proliferation of DIY survey tools, it’s easier than ever to create and send surveys to your users. Writing good surveys that…
Allison Dickin
May 7, 2020
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