Scoutflo’s 2023 Recap & 2024 Preview 💙

Penaaz Valecha
Scoutflo
Published in
6 min readFeb 21, 2024

The journey last year was, and what’s coming up next [Product update]

2023 ̶W̶r̶a̶p̶p̶e̶d̶ ❎

Scoutflo 2023 Recap ✅

We’re officially (very) late to the ritual but better late than never, right?

In 2022, we wrote Scoutflo Wrapped — a timeline of our 6-month journey in this space.

Photo by Kajetan Sumila on Unsplash

2023 has already ended, and it deserves its summary too.

Last year was HUGE for us. In a lot of ways.

Many product launches, new people joining us, leaps of progress, and some amazing virtual and IRL interactions.

Let’s look at some of the highlights first.

  • 3 successful Product Hunt Launches
  • Investor interest and a call with Joseph Jacks
  • Product Roadmap evolution and the pivot.

In this blog, I’ve divided our journey in 3 phases (in chronological order).

Phase 1: Building & creating (social media content and articles.)
Phase 2: Launch 1.0, more building, and Launch 2.0.
Phase 3: Meetings, onto the next product phase, and results.

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Levelling up, and the 2024 plan 🤫

Phase 1: Content Creation and Community Growth

Photo by Adam Jang on Unsplash

Blogs and content on socials were routine at this point, with ‘Product of the Day, Product of the Week, Scoutflo Summary (of Twitter Spaces), and inspirational creatives to keep up the momentum of our audience (you!).

  • New updates in this space on Twitter (X) and LinkedIn.
  • Articles about amazing COSS Products and their origin stories.
  • Helping OSS contributors with beginner-friendly content.

In a nutshell, advocating for open source and high-quality OSS products, increasing awareness, amplifying their reach, encouraging contribution to open source products were some of our guiding principles.

We kept working on feedback and eventually got to the finishing touches for our first product launch — it was both nerve-wracking and exciting.

Photo by Árpád Czapp on Unsplash

Our engineering and design teams were gearing up for the big day while handling big and small issues throughout the way.

Phase 2: Build, Launch, Repeat

2022 was mostly about research and prep, while 2023 was all about execution.

Launching Scoutflo Atlas 💙

We finally brought out the big guns with the public release of Scoutflo Atlas: The commercial open source (COSS) marketplace in May 2023.

One place to find and evaluate the best open source products across categories.

The highly anticipated launch was pretty successful, especially with the kind of feedback we received.

We also got featured in Product Hunt Daily — Product Hunt’s official newsletter ✨

Newsletter snapshot featuring Scoutflo

The Launch Day results:

All the late nights and early nights seemed to pay off once we saw we ended up being in the Top 5 developer tools of the week.

Product Hunt’s official email

Onto the next launch (Scoutflo Deploy) 🚀

After the successful launch of Atlas, it was time to focus on the next big thing called Scoutflo Deployfor its launch in August 2023.

One place to automate the self-hosting of commercial open source products and make it self-serve.

It started with the website launch, followed by the Product Hunt launch, ranking in the Top 4, some heartwarming feedback and support, and

Btw, you can find the entire breakdown of how that launch here.

Launching the Hacktoberfest Special Project

The first post about it

The community helped us create this small project in a relatively short time, and it was a huge success!

As you can see in the above screenshot as well, managed to get the 3rd position in this launch, too!

Phase 3: Outcomes and results

Photo by Luke Chesser on Unsplash

Scoutflo Atlas had over 8k unique visitors, and 50k website visits.

We got around 3 investors’ meetings after Scoutflo Atlas launch.

Scoutflo Deploy got 400+ users interested in using the tool for their deployment needs.

We got 2 meetings after the Scoutflo Deploy launch — with one of them with none other than Joseph Jacks aka JJ from OSS Capital!

Our Co-Founders with Joseph Jacks

The Hacktoberfest-special launch helped over 4000 developers find open-source projects they contributed to.

One of them (Shubh Sharma) also wrote a thread and an article about it!

His article: Discover Great Projects this Hacktoberfest with Scoutflo

The above are a few companies we’ve had feedback calls and Proof of Concepts (PoCs) with. It gave us more insight into their current Software Development Life Cycle (SDLC) challenges.

In the works: We spoke to the Director of CHAOS and are in touch with the Founder of Augur and Serkan from Open Source Collective — this is for a subset of our product — the health score.

Photo by Panos Sakalakis on Unsplash

We also crossed over 1 Million impressions and some follower milestones on socials 💙

The Next Phase ⏭

Photo by Kajetan Sumila on Unsplash

It’s time to change things up at scale.

While Scoutflo Sandbox and Deploy help with getting a trial and effortless deployment & maintenance; what’s in the works now goes above and beyond.

You can automate the Kubernetes management for your entire open source stack!

The level up is basically from a deployment platform to a Kubernetes management platform.

The goal is to reduce DevOps dependencies and enable developers to do more and better.

The conventional developer experience is filled with friction, lack of autonomy, and skillset gaps — especially about managing infrastructure and deployments.

The ideal solution should simplify developers’ lives with minimum points of friction, reduced release time, higher efficiency, less maintenance overhead, higher deployment frequency, reduction in manual configuration, and faster shipping… (and some peace of mind?)

Introducing Scoutflo Deploy 2.0

Making Kubernetes self-serve for Developers.

With Scoutflo Deploy 2.0, developers can provision Kubernetes Infrastructure on their native cloud and deploy open source applications using GitOps.

  • Reduced DevOps dependency
  • Faster release cycles
  • Better developer experience
Create custom Kubernetes clusters on your preferred native cloud [AWS, Azure, GCP] — by creating Infrastructure as Code.
Get pre-configured infrastructure and observability dashboards with custom alerts — across environments.
Manage your open source tooling across your infrastructure in one place.

Here is (more than) a gist of what you can expect from Scoutflo Deploy 2.0:

  • Kubernetes management on native cloud infrastructure.
  • GitOps workflow — across application and infrastructure.
  • Cost and usage visualization on centralized Kubernetes dashboards.
  • Secret management and RBAC (role-based access control).
  • Version control, rollback.
  • Multitenancy.

This was just a trailer into our new(er) direction.

Other than open source, you’ll find us talking more about K8s, DevOps, and developer experience 💙

The idea is to keep iterating our product(s) as per your feedback and make developer experience way better and faster across the SDLC.

Make sure you follow us on socials to stay up to date with announcements and launches!

Thank you for reading, and don’t forget to sign up here for exclusive early access.

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Penaaz Valecha
Scoutflo

An open source enthusiast and a freelance creative content and copywriter.