Yet even though design has been recognized as an imperative means of reaching the customer and therefore greatly impactive on the economic bottom line of manufacturing, designers have consistently ranked among the lower eschilon of personnel in pay.
I served in the U.S. Army during the Vietnam conflict. I am one of the very few people in the world that can tell you that I gave my life for my country. Yes, I was dead in an Army hospital for a little over two minutes and watched from some perch above my bed as doctors and nurses scrambled to…