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Inclusive marketing isn’t progressive — it’s competitive
Inclusive marketing isn’t progressive — it’s competitive
You don’t have to be a radical, leftist dissenter (like me) to find the value in marketing to LGBT people and communities
Kevin M. Cook
Feb 23, 2019
The Netflix Fyre documentary is a modern-day marketing horror story
The Netflix Fyre documentary is a modern-day marketing horror story
Lessons gleaned from the most disastrous marketing campaign in recent memory
Kevin M. Cook
Feb 12, 2019
My personal stake in SEO
My personal stake in SEO
I work in search engine optimization, but my interest in SEO is predicated on lifelong, personal experience
Kevin M. Cook
Jan 28, 2019
Latest
Use incognito browsing on Chrome to get a clearer picture of your SEO status
Use incognito browsing on Chrome to get a clearer picture of your SEO status
It’s not a silver bullet, but stripping away personalization data can give you a clearer idea of your baseline SEO situation
Kevin M. Cook
Feb 28, 2019
7 essential free digital marketing tools for small businesses
7 essential free digital marketing tools for small businesses
Make your — and your small business’ — life easier with this suite of helpful, free digital tools
Kevin M. Cook
Feb 2, 2019
#SmallThanks with Google
#SmallThanks with Google
Google My Business’ free digital tool can help integrate your online and offline efforts
Kevin M. Cook
Jan 15, 2019
Get creative with domain extensions & branded domains
Get creative with domain extensions & branded domains
Build brand-awareness while tracking data through Bitly-branded short domains
Kevin M. Cook
Jan 12, 2019
Google My Business Optimization | Attributes
Google My Business Optimization | Attributes
Attributes are a way to showcase appealing elements of your small business’ customer experience
Kevin M. Cook
Jan 6, 2019
Google My Business | ‘Special Hours’
Google My Business | ‘Special Hours’
Avoid upsetting customer experiences — which may occur without your knowledge — by paying attention to this Google My Business feature
Kevin M. Cook
Jan 1, 2019
How much does SEO cost?
How much does SEO cost?
How can small businesses with limited cash reserves compete effectively for search traffic without paying exorbitant consulting fees?
Kevin M. Cook
Dec 31, 2018
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