What Everyone MUST Know About SEO Automation Tools!

SEO stands for Search Engine Optimization (SEO) and encompasses strategies used by SEO companies and experts to help rank web pages. Search engines are a system that delivers content based on web searches. The most popular ones are Google and Bing, which are all used to carry out web searches. Search Engine Optimization is the process in which quality and quantity traffic to websites is increased through organic search engine results.

History of SEO & Tools

SEO has definitely changed throughout the years. The first Search Engine automation tool was Archie. It was made by Alan Emtage in 1989. The history of SEO automation tools has had several major changes within the past decade, that have made website “monitoring” extremely convenient for SEO consultants, users, and business owners.

Benefits of SEO Tools

The benefit of SEO automation tools is that SEO experts are always looking out for better and efficient ways in improving websites, and help get websites to rank on search results. SEO automation tools are essentially like a reliable friend that is always looking out for you and giving you helpful feedback, that can only benefit you. In 2021, website owners are extremely lucky that there are many SEO tools available to them (including free ones!). I think that SEO automation tools are a must for all website owners because it not only helps you get more traffic/customers to your website, but it also goes over your website’s content (if it’s like a blog, recipe website, informational/articles). All it needs is your intended writing topic, and after analyzing your website, it can suggest better phrases to use/keywords. That’s a popular search term within their targeted audience.

What do SEO tools do?

Search Engine Optimization tools analyze websites to find the strongest and weakest parts of a website and then suggest or implement changes throughout your website. The result is optimized websites for search engines. With limited use of SEO automation tools, SEO experts will spend more time optimizing websites manually. Also, besides more work, it can be much harder for websites to gain traffic. Also, updates need to be spontaneous due to the fact that the competition could be actively doing SEO too! Hence SEO tools suggest strategies and recommendations that should be implemented sooner rather than later.

What is quality traffic?

Quality traffic means that your website is showing up at the top of search engines, for your targeted audience. For instance, if you’re researching the car brand Saturn, but information about Saturn the planet shows up on your search engine, that’s not the information you were looking for. This example is what quality traffic is about. It makes sure that doesn’t happen, which is why SEO’s focus on keywords, because “Saturn car” and “Saturn planet” are completely different things, and the difference between them is one word. Hence, why quality traffic is important as it increases the quantity of traffic. To add, quantity traffic SEO experts focus on various SEO strategies that help web pages rank based on search queries.

Importance of quantity traffic

Some people say that it is better to focus on your quality traffic, but quantity is just as important because it “builds on itself” meaning that the more people that go to your website, the higher chance your website has to be pushed to a larger audience.

For example, if you’re looking for a restaurant to eat at, you would check Google, Yelp, Apple maps, etc. The restaurants that have the best reviews are normally the first ones to appear (and normally have exceptional reviews) making you more inclined to going there. Now looking at how restaurants get to the first page of search results, is because they get customers to generate quality reviews. Thus quantity being related to quality.

What is organic traffic?

Organic traffic is a non-paid audience that comes from search engines. In fact, organic traffic is extremely important because it essentially means that your targeted audience has arrived at your web page based on the website's ranking and domain authority. This is one key reason why online marketers and businesses focus on ways to increase website traffic naturally. The basics of this technique (gaining customers) all evolve around effective SEO!

How does SEO benefit website owners?

Search Engine Optimization (SEO) strategies and tools are extremely beneficial for website owners because it helps push websites out to the targeted audience. Or in other words, quality traffic. SEO automation tools help analyze content, websites, competition and help with tasks that need to be completed to help the SEO process. For example on-page SEO and off-page SEO strategies to name a few. Overall these are cost-effective marketing strategies, that only help online presence.

The best SEO automation tools

There are numerous free SEO automation tools available to SEO experts, website developers, and small business owners. Some of the best SEO automation tools for users are Bing Webmaster Tools, Data Studio, Enhanced Google Analytics Annotations, Keyword Hero, MozCast, and Beam us up. Such SEO automation tools, help websites by current status, content, and competitor data. For example, they help identify the strongest and weakest areas of your website and provide potential solutions.

Now with free SEO tools, they are extremely useful, but only scratch the surface because it is a free service. For more advanced SEO strategies, users should use premium SEO automation tools like SEMrush, SEO Spider, Majestic SEO Tools, and MOZ Pro.

Many SEO tools have free trials and free services, but also have memberships that include more in-depth SEO strategies like historical data. In addition SEO automation tools, offer keyword research.

SEO Strategies

SEO includes many strategies. For instance, Content marketing, backlinks analysis, digital marketing, search volume, and SE ranking are all related to SEO in their unique ways.

Content marketing is exactly as it sounds. It is a calculated strategy that focuses on how content is aimed towards targeted customers/audience. Content marketing can be anything from webinars to online ad flyers, and videos on social media. This is why content marketing is so relevant towards SEO because its main priority is to shape content to appeal to the targeted audience.

Backlinks analysis is when automated SEO tools compare your website with competitors' online presence. Based on such analysis suggestions to improve your website are provided, and what off-page links can help its online authority.

Takeaway

Search Engine Optimization can be used by freelancers, house marketers with limited budgets, agencies, as well as business owners. With the addition of SEO tools and strategies, the process can be made more efficient. Hence, investing in quality SEO tools will only help in achieving the end goal. That is to drive more traffic and create a solid online presence.