About
Selling AirMarketing the intangible will only become more prevalent as the 21st century and Fourth Industrial Revolution unfold. This blog looks at what will work (and what definitely won’t) as we try to communicate all the great benefits we have to offer in this brave new world.
Note from the editor
Marketing the intangible will only become more prevalent as the 21st century and Fourth Industrial Revolution unfold. This blog looks at what will work (and what definitely won’t) as we try to communicate all the great benefits we have to offer in this brave new world.
Editors
Philip Glennie
I’m passionate about the ways companies and individuals from around the world market and brand intangible or hard-to-explain products and services.