Day #3 — Habemus Name ! Naming Our Agency
“What is not started will never get finished” - Johann Wolfgang von Goethe
Welcome to a new day.. a new name
Let’s start with the first problem: Is the name of your Agency REALLY Relevant?
If you ask any marketer the answer is: YES!!! Off course! But that is like asking ta new parent if the name of their baby is the RIGHT ONE.
We all believe we have the right name
I used to think it was all in the NAME… you see, I wanted to call my new Agency :
SEO Boom!
But then I realised that I wanted to offer a lot more than SEO… I wanted to offer Web Design, Authority building, app dev, social media, content marketing.. etc.
So I started to research different NAMES.
Initially I did typical brainstorming… I asked people… I tried to copy ideas … I had NO IDEA… I wanted to call my Agency something like..
DEAD PANDA
(as a Joke towards PANDA algorithm)
or
GAB IS AWESOME MAKE THIS WORK PLEASE
(but then I realised I should be a bit less personal ;) )
So I started to research names of the top Ad Agencies in the world and surprise surprise I found NO TREND AT ALL.
Yes, it seemed that the decision of naming an agency sometimes is so random, so weird, so unusual… that you may wonder if the owners / marketers had a bit of LSD before making their decision.
Although my research is not very “current” some of the names I found where simply funny, and the more names I found gave me the confidence to stop over thinking and chose a bloody name instead.
Bluefin Labs
Red Ant
ClickEquations
ZOO
TAXI
PointRoll
StrawberryFrog
Captains of Industry
Noise Digital
OneRiot
Huge
and the list continues with very random , cool, and unusual name ideas.
So I have decided that a name it’s a name and although I could spend weeks and weeks doing market research, I knew that at the end I would have never found : THE REAL WINNER — that name that would please everyone… so to make the story short: This is the name:
Goanna Social
Goanna Social: I wanted a name that included a bit of Australia (Goanna)… and also a name that represents what I think should be the main predominant part of marketing: The Social Aspect.
So that’s how Goanna Social was created. My wife is the brain behind and I have to be honest…
I’m scared of Goannas.
Goannas are NOT Social
and if you think about it…
Goannas are clearly the underdog if the lizard world (compared to the always popular Iguana)
So now there is a name, the next steps are triva:, site, content, logo, branding… those little thinks that make me feel good about “building something” without having achieved anything yet.
Day #3 Stats
Day #3 Hours worked: 4
Overal Hours worked: 18
Funds: $19925.38 AUD
Spent : $74.62 (Godaddy domain name registration)
Purchase .com, .net. info, org, .com.au
Income : $0
Phone calls: 0
Emails sent: 3
FB / Lead generation interaction: 3
Leads: 2
Feeling: In Peace
87 days to go
