The Next 30 Years


I recently turned 30. It’s a number that marks the completion of yet another decade gone by, a number that begs the question, What have you been doing for the past 30 years? What have you accomplished?

And the answer to that is — nothing. Absolutely nothing.

I’ve built software, I’ve founded startups, I’ve started businesses and I’ve even made six figures — but none of that means I’ve actually accomplished anything; those things are just achievements, not accomplishments.

Achievements means you’ve completed a task.

But accomplishments? They’re much more than that. Accomplishments mark the completion of goals.

And I’ve yet to accomplish anything.

Everything I’ve done up to this point in life have been all for the sake of earning other people money. I’ve built software for them, I’ve designed their sites, I’ve grown their brands and I’ve even hired for them, but never — not once — have I ever done anything that was actually for myself, for the sake of growing my brand, my future.

I’m tired of doing things for people. I’m tired of not having a purpose. I’m tired of not having any accomplishments.

And I’m not about to spend the next 30 years the exact same way.

It’s time to change, and this journey is what marks the beginning of my attempts at trying to accomplish some sort of financial sustainability while doing the things I’m passionate about.

What you’ll read here on out will ultimately be an collection of my thoughts, ideas and feelings, mostly unorganized but cataloged together to hopefully document, in its purest form, the struggles of my journey.

Everything I do — what I’ve tried, what I’ve learned, how I make money, and even the amount of money I’ll make — will also be documented here, in complete transparency.

What I write will mostly serve as a record for my future self to look back and reflect upon, but if along the journey, you’ve found any of what I’ve written helpful or interesting in any way, please reach out — I’d love to hear from you.

Cheers. Let the journey begin.

Jon Lee /@imjonathanlee

“When the achievements of today become the accomplishments of tomorrow, you will have succeeded.” — Jon Lee


The hardest part about this journey is realizing that even though I’ve made the goal to change, it doesn’t feel different from any of the other days. It’s a day just like any other, except with more expectations.

I woke up this morning and for the first time, in a very long time, I made my bed.

I’ve never been fond of morning routines, or quite frankly, any kind of routines in general so all these years, I’ve primarily functioned on what I call a balance between unscheduled creativity and impeding client ultimatums.

And I had I not started this journey, I probably would’ve continued along without one.

But I have, and it’s time to change. What’s worked adequately for the past 30 years is now insufficient in my plans for the next 30.

The theory behind making your bed is to establish a sense of achievement early in the morning and using that momentum to help you achieve the other, more important tasks of the day.

It’s a routine strongly encouraged by Naval Admiral William McRaven, as quoted in Tim Ferriss’ , Tool of Titans:

“If you make your bed every morning, you will have accomplished the first task of the day. It will give you a small sense of pride, and it will encourage you to do another task and another and another. By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that little things in life matter.”

Truth be told, I don’t actually feel like I’ve achieved anything by following this routine. But perhaps that’s the point — I’m not supposed to feel anything because it’s all in my mind.

Regardless, I’ll still going to count this as a win, because I need it.

This marks the first achievement I’ve made towards my next 30 years and until the day comes when I’ll no longer need to rely on small wins to be hopeful, I’ll take everything I can.

Jon Lee 🤘·
5 min
8 cards

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