Does Rosé Pair with Decentralized Commerce?

Inclusiveness is a key aspect of Commerce 3.0 — this new era of decentralized commerce. By replacing middlemen and the value extraction they represent with a network of buyers, sellers, and communities incentivized to create value, Commerce 3.0 enables anyone to participate, regardless of product category, community type, or location. Selling digital assets? No problem. Running a Reddit group for fountain pen aficionados? Easily add a storefront to make transactions simple.

One of my interests is wine, and I’ve watched as friends of mine started and grew [ess·eff] wines from small production to a full-fledged operation shipping to 40+ states. This got me thinking about how Commerce 3.0 and SesameOpen could work in the wine industry to help wineries find more distribution, enable wine drinkers to discover new options, and give the thousands of wine appreciation groups a way to give their members another benefit.

As a community-oriented, owned, and operated commerce network, Commerce 3.0 consists of Sellers that have products to offer, Communities that use local expertise to curate, and Buyers who want great products at a low price.

Buyers, Sellers, and Communities in Commerce 3.0 Network

Decentralized Commerce for Wine

Let’s walk through how that might work for my friends at [ess·eff] wines:

1. [ess·eff] just released their Barbera Rosé and has joined the Commerce 3.0 network as a seller. Wine groups around the world are also in the Commerce 3.0 network, including the Central Florida Wine Meetup Group with 800+ members.
2. The winery wants to sell its new Barbera Rosé wine and broadcasts this product listing request to the network, targeting the 41 states to which it is allowed to ship. The product listing request reaches the Meetup group organizer, who evaluates the product listing and decides that the rosé is perfect for the group.
3. The Meetup group organizer engages in a quick negotiation with the winery on the price of the rosé for the community and the commission that the winery will pay to the Meetup group. Once an agreement is reached, the Meetup group organizer then shares the wine at the next meetup and provides a link on the Meetup group page and through email for the group’s members to purchase the wine.
4. The Meetup group member sees the recommendation or tries the wine at the meetup and uses the link to visit the winery’s store where the rosé wine is shown at the agreed-upon price.
5. The Meetup group member decides to purchase the rosé wine and directly buys the wine from the winery’s store, triggering the token reward to the buyer as further low-price incentive and then moving the commission agreed to in step #3 above from [ess·eff] to the Central Florida Wine Meetup Group.

Walkthrough of how Commerce 3.0 could work for wine industry

Benefits For Buyers, Sellers, and Communities

Because Commerce 3.0 is a decentralized commerce network, [ess·eff] as a seller in the network can conduct one-to-many, targeted marketing to reach buyers and communities that are a fit for their wines. Further, because of the local negotiation aspect of the protocol and network, they can provide targeted discounts to communities they especially want to reach. They also preserve working capital because they only need to pay commission to the community after they sell wine and the SesameOpen Protocol funds the reward token as a low-price incentive for buyers to purchase.

As a community in the network, Central Florida Wine Group creates a new source of income without having to handle product inventory, shipping, and return. Their curation and low-price incentive through the protocol also serves as a marketing tool for them to attract new members to the group. And of course, the community members buying get the benefit of that low price for a trusted, curated product that they don’t have to discover on their own.

Token-based decentralization also provides an additional benefit in that buyers, sellers, and communities share ownership of the commerce network through token ownership. This means that the value created as the network grows is shared among all token holders, so everyone is incentivized to help the network expand. That hallmark Commerce 3.0 feature of inclusiveness is critical in enabling and encouraging more and more sellers, communities, and buyers to join the network.

Of course, in Commerce 3.0, it’s the business model that is disruptive, and this token-based business model requires a blockchain and middle-layer protocol to provide the infrastructure and incentive mechanisms that power the decentralized commerce network.

SesameOpen’s token sale begins October 16th at Dcoin Exchange.

Until then, earn up to $200 in free token by inviting members to our Telegram group.