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In early December I had the opportunity to speak to The Service Design Network’s community in D.C.

In early December I had the opportunity to speak to The Service Design Network’s community in D.C.

What is Service Design?
Go to the profile of Richard Ekelman
Richard Ekelman
Latest
5 Reasons Storyboards Should Be Your First Service Design Prototype

5 Reasons Storyboards Should Be Your First Service Design Prototype

Logline: Focus on the story, the service will come.
Go to the profile of Richard Ekelman
Richard Ekelman
Why Service Design Will Shine in the Next Recession

Why Service Design Will Shine in the Next Recession

How do companies find differentiation and value streams in a recession? In a strong economy features and breadth of offering define…
Go to the profile of Richard Ekelman
Richard Ekelman
Acquisition is Not a Magician

Acquisition is Not a Magician

The news of Amazon’s acquisition of Whole Foods is exciting on many levels as a fantastic example of how old industries have to evolve to…
Go to the profile of Richard Ekelman
Richard Ekelman
Three Reasons Home Grown SD is the Best Way to Start Building

Three Reasons Home Grown SD is the Best Way to Start Building

Service design in the United States is heading in one direction: inside. Many organizations are interested in using service design to…
Go to the profile of Richard Ekelman
Richard Ekelman
Emotion Lines Flatline Credibility

Emotion Lines Flatline Credibility

Service blueprints are an excellent method for aligning a team on the sequence of moments in a service experience and identifying…
Go to the profile of Richard Ekelman
Richard Ekelman
Case for JTBD Over Personas in Service Design

Case for JTBD Over Personas in Service Design

By Richard Ekelman & Nate Sundberg
Go to the profile of Richard Ekelman
Richard Ekelman
4 Things Anyone Can Do to Start Becoming a Service Designer

4 Things Anyone Can Do to Start Becoming a Service Designer

Learning how to design for service experiences requires a broad set of skills and a keenly developed eye for recognizing new opportunities…
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