Focusing on our core digital products

The Economist’s product and engineering teams are focused on delivering the best possible experience for readers. Here’s how

Denise Law
Jun 3, 2019 · 5 min read
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User-experience workshop at The Economist
  1. Iterating on the core experience of the new app
  2. Rethinking and improving our newsletters proposition

Economist.com

The web development team, led by my colleague Richard Holden, is currently rebuilding Economist.com so that we can give readers a better experience. That means cleaner pages, a new masthead, fewer intrusive pop-ups and faster loading times built on better-quality code.

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Screenshots of our AMP article pages

Mobile app

This month marks the new app’s one-year anniversary. We launched a new app last year with the intention of making it easier for subscribers to access all of The Economist’s journalism including the weekly edition, online-only stories and podcasts, which they cannot do in the Classic app, which offers a digital replica of the weekly edition.

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Newsletters

We know that newsletters play an important role in engaging with new and existing readers. Unlike our competitors, however, we have opted to focus on a few highly-engaging newsletters rather than to launch hundreds. For us, our two main newsletters — The Economist today and The Economist this week — play an important role in helping to drive traffic and subscriptions.

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Screenshot of The Economist today newsletter

Severe Contest

Insights from The Economist’s digital playbook

Denise Law

Written by

Journalist-turned-product manager. A Canadian living in London via Hong Kong, Shanghai and Utrecht.

Severe Contest

Insights from The Economist’s digital playbook

Denise Law

Written by

Journalist-turned-product manager. A Canadian living in London via Hong Kong, Shanghai and Utrecht.

Severe Contest

Insights from The Economist’s digital playbook

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