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The Business Case
ROI, Sales, Business Cases. Follow Shark Finesse
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When is the best time to use business comparison?
When is the best time to use business comparison?
The concept of business case comparison can be relevant at both spectrums of the sales cycle. So, let’s explore each scenario a little…
Martin Cowan
May 11, 2021
The mysteries of “discount rates”
The mysteries of “discount rates”
Before we get into the realm of discount rates, the first thing to understand is the fundamental concept of a business case, and what it…
Stephen Jackett
Apr 29, 2021
The financial aspects of customer success
The financial aspects of customer success
Recently I have been exploring customer success, how it is assessed, its effectiveness when used as a marketing tool for vendors, and how…
Stephen Jackett
Apr 8, 2021
Pulling forward revenue…what does this mean?
Pulling forward revenue…what does this mean?
We are often asked “what is the impact of improving time-to-market or reducing the sales cycle?”
Martin Cowan
Apr 6, 2021
Why building business cases in Excel doesn’t work
Why building business cases in Excel doesn’t work
When customers start their journey with Shark Finesse they will often come from an environment where a spreadsheet-based tool is used to…
Vicky Barnes
Mar 12, 2021
Moving the needle
Moving the needle
Real value to business decision making or just interesting?
Martin Cowan
Jun 15, 2017
Using AI to make business cases easier
Using AI to make business cases easier
I have always thought of businesses like organic entities, they are as individual as a human being, they each have their own unique…
Stephen Jackett
Jun 5, 2017
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