What Is Stopping Your First Sale on Shopify?
It’s like Domino, only easier!
You have everything you need to run your e-commerce business; a perfect Shopify store, you’ve tried all the marketing methods there are, and you also are getting quite a lot of traffic for a beginner. Then what is it that is stopping visitors from turning into customers? Here we explore all the possibilities, i.e., qualitative and quantitative changes you can make in your e-commerce store to make that first sale! Let’s dive in!
Qualitative Changes
Create a Narrative
A personal narrative can do wonders. Show what inspired you to start the store, share your story, share your passion. Creating a narrative is part of offering a unique brand that stands out because of the creator! People will like you better when they also know the why behind the what. They know what you offer, but it’ll add extra credibility if they know the why behind it too! This can also lead to an increase in your conversion rates!
Showcase Sustainability and Social Awareness
Brands and companies that show awareness thoughtfulness are always preferred over others who don’t. If you have a clothing brand, fashion sustainability can be your solution. If you have a storage products store, are you promoting plastic or BPA-free?
Social awareness is another aspect people tend to take seriously. Your visitor will automatically have a sense of trust when they see your brand’s socially aware. Let us take accessibility, for example. The significance of digital accessibility is growing every year. If your business site lacks digital accessibility, you are offending 15 percent of the global population! It doesn’t end there; having accessibility will also make your other customers happy because you don’t know who might require what feature that comes with it.
Build Your Email List and Social Media Following
Start capturing more email newsletter subscribers and organically grow the site’s social following on key social platforms (Facebook, Instagram, Twitter, etc.) through consistent content marketing efforts. Social media algorithms keep changing; create a loyal army with emails that let customers connect with you as a person and not as a business. Find a balanced frequency for your newsletter. Check what content is working well with your audience, whether it is BTS or discounts, replicate successful emails and get creative with how your email looks.
Here’s a guide that might help you with Email Designs.
Growing your email list needn’t prove to be annoying for your visitor. Instead, they should want to give their email IDs away, and how do you make that happen? You need an enticing hook to grow your email list.
Tada adds well-designed pop-ups on your website with fun games that play into the user’s psychology and motivate them to either buy instantly or share their email ids at the least.
Quantitative Changes
Finding High-intent Visitors
Consider this: is there a gap between the market you are targeting and the platforms you advertise on? The solution is to channel your marketing efforts. It could be through a more holistic contact profiling like a niche database, which offers accurate contact profiling. This can provide insight into social media presence, interactions, interests, and achievements. Or, you can go for pre-targeted profiles through database marketing, optimizing marketing time, cost, and effort. It has a list of people who have already expressed an interest in a certain service or product. How easy can that prove to be for you?
Let us consider a simple example of finding high intent customers through social media marketing. If influencer marketing is your primary marketing channel and your shoe brand focuses on Vegan leather, find an influencer who has been speaking about it, and the followers are looking for such products.
Invest in Ads
Inform, persuade and remind. These are the three goals of digital advertising. Gone are the days when the brand had to go for print ads when starting out. It is all about digital advertising these days. When starting out, ads are the most effective way to gain traction on your store. Target the ads to the right customers. Unless your store pops in their feed, they will never know about it. Go for display ads like pop-up ads, banner ads, etc. Or, you can go for the native ads, including social media ads, influencer partnerships, sponsored content, etc.
Reviewing Your Store
Reviewing your store entails using your analytics and data from the dashboard to understand visitor behavior. This requires time and effort. But, this can provide an insight into the visitor’s mind. For example, if your visitors leave at the homepage, there is probably no hook for them to keep browsing. If your visitors abandon carts, check if it is because of additional costs at the end. The cheapest way to manage the visitors is using the right pop-ups. Whether they need a free shipping discount or a welcome pop-up is more enticing on your page. Tada has designed its pop-ups keeping in mind the needs of each page on your website.
Conclusion
Let nothing stop you from not only making your first sale but also establishing your store in prominence where it is seen, heard, and recognized. While this journey is anything but easy, qualitative and quantitative changes can turn your game around.
