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Signal v. Noise

Strong opinions and shared thoughts on design, business, and technology. Since 1999. Work together the easy way with our all-new version 3 at https://basecamp.com

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Testing

DHH in Signal v. Noise

Nov 9, 2017

The value of human, exploratory testing

Since unit testing and test-driven development burst onto the programming scene in the…

Behind the scenes: A/B testing at Highrise

Highrise launched in 2007 and was a leader in teaching folks about some successful marketing split tests. Today we’ve got a few new lessons. First let’s talk a bit about strategy, and then I’ll share a couple important results we’ve seen.

Balance Driven Development

I mentioned in my last post that I would talk about my opinions on TDD, so here it is. Kicking it off, I will…