How to find the best traffic-driving keywords for your online store in 2019
Published in
3 min readApr 26, 2019
The difference between a successful eCommerce business and an unsuccessful one lies not in their product range, their pricing, or their offer.
In this increasingly voice-first search-driven world, it lies in the business’ ability to generate qualified traffic.
In order to drive traffic to your site, there is one thing you need to focus on: the right keywords.
Notice how I said the ‘right’ keywords there? Not the biggest ones. Not the most popular ones. The right ones.
How do you pick the best keywords for your business?
Every keyword you pick needs to meet the following criteria:
- Search volume is high
- Competition is low
- Relevance is perfect
A common beginner mistake is to only look at number 1. If you don’t know why this will be harmful to your store, I recommend you read this 3-minute article.
