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SimpleReach
The #1 way to measure and improve content ROI
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Branded Content
Janelle Elfar
in
SimpleReach
Aug 30, 2018
IGTV launches and video gets more complex — Mastercard and startups have the same digital problem — 2019 Ad spend…
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5
Janelle Elfar
in
SimpleReach
Aug 30, 2018
Clorox and Samsung merge content and influencers — The $100b Instagram payoff — Rolling Stone and Bleacher Report…
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9
Janelle Elfar
in
SimpleReach
Aug 30, 2018
Air Jordans and the future of branded content — Meredith and Time go branded video — Unilever and distrust in…
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16
Janelle Elfar
in
SimpleReach
Aug 30, 2018
Snapchat CPMs and programmatic evolutions — New York Times gets personal — Branded Content Benchmarks for June 2018
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5
Janelle Elfar
in
SimpleReach
Jul 6, 2018
Are big brands coming back to YouTube? — New study on purpose-driven content marketing — Net-A-Porter cracks content…
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Janelle Elfar
in
SimpleReach
Jul 6, 2018
Sharpie inks a huge content deal — Square’s content moonshot — New branded content benchmarks for April 2018
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Janelle Elfar
in
SimpleReach
Jul 2, 2018
Conde Nast winning at video — No two publishers monetize alike — P&G’s agency moves
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1
Janelle Elfar
in
SimpleReach
Jul 2, 2018
Guess who the 4th biggest source of referral traffic on the internet is? — What Refinery29 and Barstool Sports have…
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1
Janelle Elfar
in
SimpleReach
Jul 2, 2018
The NBA scores an assist on content marketing — Branded content goes GIF — Publishers pick a lane on monetization
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Janelle Elfar
in
SimpleReach
Jul 2, 2018
Tapping into minority audiences with content — “Craft” brand storytelling — Facebook’s terrible, horrible, no good…
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