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Behind Buzzfeed’s Success with Native Content

Behind Buzzfeed’s Success with Native Content

In 2001, Jonah Peretti, Buzzfeed’s founder shared an email with his friends detailing the conversation he had with a NikeID customization…
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St. Joseph Communications
Don Watt’s Legacy: The Three Key Elements of Great Packaging

Don Watt’s Legacy: The Three Key Elements of Great Packaging

Don Watt was a legendary figure in the world of packaging and retail strategy. He helped define iconic brands such as Home Depot…
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St. Joseph Communications
How Can Retailers Thrive in the Sharing Economy?

How Can Retailers Thrive in the Sharing Economy?

The sharing economy (otherwise known as collaborative consumption or peer economy) is changing the way retailers do business in 2015. Worth…
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St. Joseph Communications
One More Thing: The Streaming War is On

One More Thing: The Streaming War is On

In 2003, the music industry was facing eroding revenues due to the rise of Napster and torrent downloads. In 2015, digital download sales…
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St. Joseph Communications
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Go to the profile of St. Joseph Communications
St. Joseph Communications

Is The Future of TV HBO Now?

Cable TV subscriptions are on decline. And, the new kids on the block Netflix, Hulu and Shomi are steadily…

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Go to the profile of St. Joseph Communications
St. Joseph Communications

What’s In Store for Omnichannel Marketing in 2015?

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