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Design + Sketch

A collection of articles, tips, tutorials, and stories on UI, UX and web design and prototyping with Sketch and beyond

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Attributes of a good logo

4 min readFeb 10, 2018

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Attributes of a good logo

1. Relevant and appropriate

Toys are us logo, www.toysrus.com

2. Simple

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

- Antoine de Saint-Exupery

Amazon logo, www.amazon.com

3. Memorable and recognizable

Indistinctive logo examples

4. Timeless

Coca-Cola logo, www.coca-cola.com

5. Functional and versatile

10 Questions to ask yourself

https://postebymach.com

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Design + Sketch
Design + Sketch

Published in Design + Sketch

A collection of articles, tips, tutorials, and stories on UI, UX and web design and prototyping with Sketch and beyond

Drahomír Posteby-Mach
Drahomír Posteby-Mach

Written by Drahomír Posteby-Mach

🇸🇪 I am a brand identity manager and I help businesses get higher value and more customers. Currently in Malmö, Sweden 🇸🇪

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