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SKU’d Thoughts 54: Will in-home experiences persist post-pandemic?
SKU’d Thoughts 54: Will in-home experiences persist post-pandemic?
Normal in a post-pandemic world means wearing a mask on public spaces and staying in more than before.
Kofi Ampadu
Sep 28, 2021
SKU’d Thoughts 53: What can CPG companies do beyond recycling?
SKU’d Thoughts 53: What can CPG companies do beyond recycling?
Most CPG sustainability initiatives are focused on packaging but there is are other opportunities upstream companies should consider.
Kofi Ampadu
Aug 4, 2021
SKU’d Thoughts 52: What is the synthetic hair market missing?
SKU’d Thoughts 52: What is the synthetic hair market missing?
Most synthetic hair is made from non-biodegradable materials and manufacturers have ignored the needs of its largest consumer base.
Kofi Ampadu
Aug 4, 2021
SKU’d Thoughts 51: Have CPG companies done enough for feminine care?
SKU’d Thoughts 51: Have CPG companies done enough for feminine care?
The feminine hygiene market is expected to reach $50B by 2027, even though the sector is still underserved.
Kofi Ampadu
Jul 12, 2021
SKU’d Thoughts 50: Is it time to shake up the cocktail mixer category?
SKU’d Thoughts 50: Is it time to shake up the cocktail mixer category?
The cocktail mixer category grew by 28% in 2020 — no doubt a direct result of consumers making DIY cocktails due to stay-at-home orders.
Kofi Ampadu
May 31, 2021
SKU’d Thoughts 49: How is Gen Z shaping the men’s beauty landscape?
SKU’d Thoughts 49: How is Gen Z shaping the men’s beauty landscape?
When I first started working in consumer packaged goods (CPG) in the mid-2000s, brands were obsessed with appealing to Millennials…
Kofi Ampadu
May 27, 2021
SKU’d Thoughts 48: Will outdoor activities slow down post-pandemic?
SKU’d Thoughts 48: Will outdoor activities slow down post-pandemic?
During the pandemic restrictions, more Americans turned to outdoor activities. This presents an opportunity to grow the outdoor community.
Kofi Ampadu
Mar 31, 2021
SKU’d Thoughts 47: How is CPG helping with self-care?
SKU’d Thoughts 47: How is CPG helping with self-care?
Americans are fully embracing self-care activities that not only promote a healthy life but bring them joy and comfort.
Kofi Ampadu
Mar 10, 2021
SKU’d Thoughts 46: Why I’m investing in mental health
SKU’d Thoughts 46: Why I’m investing in mental health
An opportunity for the CPG industry to develop easily accessible and effective over-the-counter products.
Kofi Ampadu
Jan 7, 2021
SKU’d Thoughts 45: How are platforms jockeying for the pending U.S. social commerce boom?
SKU’d Thoughts 45: How are platforms jockeying for the pending U.S. social commerce boom?
Social commerce is in its infancy in the U.S., social media platforms are positioning theirselves to maximize on the pending boom.
Kofi Ampadu
Jan 6, 2021
SKU’d Thoughts 44: How have consumers impacted corporate sustainability?
SKU’d Thoughts 44: How have consumers impacted corporate sustainability?
Sustainability is not just a mandate that companies with purchasing power force onto suppliers. It is now a marketable differentiator.
Kofi Ampadu
Oct 6, 2020
SKU’d Thoughts 43: How have Black people have driven the CPG and retail industry?
SKU’d Thoughts 43: How have Black people have driven the CPG and retail industry?
The CPG and retail industry has evolved because of the contributions of Black people.
Kofi Ampadu
Jun 9, 2020
SKU’d Thoughts 42: What will be the net effect of Coronavirus on consumer products and retail?
SKU’d Thoughts 42: What will be the net effect of Coronavirus on consumer products and retail?
2020 has sucked so far because of the Coronavirus. When we come out of it, consumer behavior is going to be altered.
Kofi Ampadu
Mar 23, 2020
SKU’d Thoughts 41: What can we learn from consumer & retail startup exits in the 2010s?
SKU’d Thoughts 41: What can we learn from consumer & retail startup exits in the 2010s?
I researched and analyzed 164 consumer products and retail-retail startups that were founded and exited in the 2010s.
Kofi Ampadu
Feb 2, 2020
SKU’d Thoughts 40: What lessons can brands learn from Nike’s discontinued partnership with Amazon?
SKU’d Thoughts 40: What lessons can brands learn from Nike’s discontinued partnership with Amazon?
New and old brands can take some cues from the discontinued partnership between Nike and Amazon.
Kofi Ampadu
Nov 17, 2019
SKU’d Thoughts 39: Is Instagram the new anchor store for shopping malls?
SKU’d Thoughts 39: Is Instagram the new anchor store for shopping malls?
With store closings on pace to surpass 2018, Instagram is emerging as
Kofi Ampadu
Oct 21, 2019
SKU’d Thoughts 38: How have startups changed the CPG space over the past decade?
SKU’d Thoughts 38: How have startups changed the CPG space over the past decade?
The CPG industry has been dominated by well-established companies but startups have shaken up the traditional CPG operating model.
Kofi Ampadu
Oct 9, 2019
SKU’d Thoughts 37: How is CBD impacting CPG?
SKU’d Thoughts 37: How is CBD impacting CPG?
CBD market is expected to hit $20B in 5 years. Some companies have CBD-related partnerships and others are taking a wait and see approach.
Kofi Ampadu
Oct 6, 2019
SKU’d Thoughts 36: How are private labels are impacting the retail space?
SKU’d Thoughts 36: How are private labels are impacting the retail space?
Retailers launch private labels to compete with national branded items because of declining margins, competition and protection.
Kofi Ampadu
Sep 24, 2019
SKU’d Thoughts 35: How can brands become a third place?
SKU’d Thoughts 35: How can brands become a third place?
The third place is a concept creating another social environment that people frequent outside of the home (“first place”) and the…
Kofi Ampadu
Sep 23, 2019
SKU’d Thoughts 34: How have startups changed Big CPG’s M&A approach?
SKU’d Thoughts 34: How have startups changed Big CPG’s M&A approach?
Startups have met changing consumer needs more quickly than Big CPG. This has caused Big CPG to rethink how they approach M&A.
Kofi Ampadu
Sep 3, 2019
SKU’d Thoughts 33: How are Trump’s trade wars going to affect DTC brands?
SKU’d Thoughts 33: How are Trump’s trade wars going to affect DTC brands?
The long-term effects of Trump’s trade-war with China are still unknown but here is what DTC brands should do.
Kofi Ampadu
Aug 26, 2019
SKU’d Thoughts 32: Has big CPG missed the alternative-meat wave?
SKU’d Thoughts 32: Has big CPG missed the alternative-meat wave?
Consumer interest in non-meat-based protein options have increased and presents an opportunity for both incumbent and new food…
Kofi Ampadu
Aug 18, 2019
SKU’d Thoughts 31: Is Instagram’s shopping feature good for retailers?
SKU’d Thoughts 31: Is Instagram’s shopping feature good for retailers?
Outside of the obvious customer convenience, Instagram Checkout may not be a winning feature for retailers.
Kofi Ampadu
Aug 17, 2019
SKU’d Thoughts 30: Are other retailers benefiting from Amazon’s Prime Day?
SKU’d Thoughts 30: Are other retailers benefiting from Amazon’s Prime Day?
Retailers trying to compete with Amazon with Prime Day like activations have a short-term view on competition.
Kofi Ampadu
Aug 13, 2019
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