Top 5 tools for audience listening

You should know your audience better than you know yourself.

The goal of every digital marketing research is to get insights on a group of individuals who are, or could be, potential customers. If you want to influence the buyer’s journey, it’s very important to connect with them. Find out want they want or think, what they need, which platform are they using the most, and how they behave. You should know your audience better than you know yourself.

Definition

What is audience listening?

Audience listening is the process of studying and analyzing what people are saying about your brand, your products or services, and other competitors on digital media channels. This kind of information should give you a better idea about what people want or need, and discover their expectations just by “listening” when they speak.

Just remember that most of the people don’t share this information directly on your feed. This is why it is essential to conduct your own research by reading their comments, tweets, reviews, and see who they follow. In the end, this makes you more effective in delivering a digital marketing strategy that is appealing to your audience.

“Diplomacy is listening to what the other guy needs. Preserving your own position, but listening to the other guy. You have to develop relationships with other people so when the tough times come, you can work together.”

Colin Powell

Hootsuite

Hootsuite is a social media management platform. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

Hootsuite Pricing Plans

Hootsuite currently has 4 available pricing plans.

Professional: £25/Month — Team: £99/Month — Business: £520/Month — Enterprise: Contact for pricing

*Disclaimer: Prices displayed may change over time

Hootsuite - The Best Way To Manage Social Media

HubSpot

HubSpot is a developer and marketer of software products for inbound marketing and sales. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

HubSpot Pricing Plans

HubSpot currently has 3 available pricing plans.

Starter: £42/Month — Professional: £655/Month — Enterprise: £2624/Month

*Disclaimer: Prices displayed may change over time

HubSpot | Inbound Marketing, Sales, and Service Software

Brand24

Brand24 is a powerful tool for those who want to dive deep into social media monitoring. Besides the major social media platforms, Brand24 also monitors blogs, forums, and other sites for mentions of your brand.

Brand24 Pricing Plans

Brand24 currently has 3 available pricing plans.

Plus: £49/Month — Premium: £99/Month — Max: £399/Month

*Disclaimer: Prices displayed may change over time

Brand24 - Social Media Monitoring Tool

Nuvi

Nuvi is a social media marketing company, who’s SaaS (Software as a Service) platform is built to listen across social media and the internet in real-time, plan, publish, engage and analyze in one collaborative social marketing solution.

Nuvi Pricing Plans

You can request a demo to see Nuvi solutions in action: Listen, Plan, Publish, Engage, Analyze.

HOME

Affinio

Affinio Pricing Plans

You can get started with Affinio by requesting a demo and book a consultation with a team member to discuss your needs.

Affinio solutions you might find useful:

• Uncover hidden audience segments
• Create data-driven buyer personas
• Empower your content strategy
• Identify relevant influencers and partnerships
• Monitor audience dynamics and trends
• Gain competitive intelligence
• Uncover insights faster

Affinio | Official Website

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