Brand Strategy

The ubiquitousness of ‘brand’.

Have we hackneyed the word? Just like the word hackneyed, does anyone know what they are talking about…

Unpopular opinion: You can experiment with brand consistency

‘Band Baaja Baaraat’ is a ceremony of successful pitches.

Guru from the branding lens.

Films that are made on successful businesses often have a great backstory and a great backstory is one of…

Watched “Rocket Singh- Salesman of the Year” through the branding lens.

The case of yesterday-itis

Let’s talk about the infamous managers and top tier executives and their unrealistic demand of delivery…

The approach to branding digital products.

Look around. How many digital products do you see around you? Every bit of that is…

Everything a brand can be today.

Is there a reason that people are finding it difficult to define the concept of branding? Is it…

Alienation of the species called clients.

As far as the client goes, studios agencies tend to fall on the outsourcing business…

The difference between buying a brand and buying into a brand.