When you are hooked into an exiting novel, your brain savors every word, construct a complex mental image of the story and cannot…
Most business or scientific concepts come in a lot of flavors and variations. The objectively correct way to explain the concept to…
Back in the 1990s, “Executive Summary” pages were summaries that you put in front of a strategy consulting document. They…
In the beginning, you know you have your killer slides to get you through the meeting. The…
Three ways to show understanding of an industry in 10 minutes:
Or maybe: “they understood it”. When you don’t get questions about a certain issue in your…
The presentation needs to “transplant” your idea in the head of your investors or customers. They need to understand what the idea, and then be excited enough about it to buy or invest.
In most big B2B enterprise sales dialogues the client understands the market, knows the key players out there, knows the issues she is trying to solve. They don’t care about margins, market sizes.
Most product pitches go something like this:
Each pitch has a weak spot to overcome. How to deal with it in your presentation?