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eCommerce Tip #154: Be Very Careful Where You Place Your Social Media Buttons
eCommerce Tip #154: Be Very Careful Where You Place Your Social Media Buttons
Having Social Media links and buttons on your site is important, but remember that you are on Social Media to drive visitors to your site…
Franco Folini
Apr 27, 2022
eCommerce Tip #153: eCommerce is Much More Than Software, It’s A new Type of Business
eCommerce Tip #153: eCommerce is Much More Than Software, It’s A new Type of Business
Don’t think about eCommerce as digital-only technologies and processes. Instead, carefully plan and organize eCommerce logistics…
Franco Folini
Apr 27, 2022
eCommerce Tip #152: When Analyzing You Data Be Aware of the Confirmation Bias
eCommerce Tip #152: When Analyzing You Data Be Aware of the Confirmation Bias
Data is a powerful source of information for marketing and eCommerce: from hints for new opportunities to flags of current or upcoming…
Franco Folini
Apr 19, 2022
eCommerce Tip #150: Leverage FOMO by Using Social Proof
eCommerce Tip #150: Leverage FOMO by Using Social Proof
Leverage Social Proof by showing on your eCommerce pages, with a small popup, that other people are buying your products/services, or…
Franco Folini
Apr 14, 2022
Best eCommerce Tip #147: Leverage Scarcity and Urgency
Best eCommerce Tip #147: Leverage Scarcity and Urgency
When promoting a product or a service, always consider leveraging one of the oldest marketing tricks:
Franco Folini
Mar 15, 2021
Best eCommerce Tip #146: Add JSON-LD Structured Data To Your FAQ Pages To Boost SEO
Best eCommerce Tip #146: Add JSON-LD Structured Data To Your FAQ Pages To Boost SEO
Add a FAQ section to all your product pages. Then optimize it for SEO with powerful keywords and add the JSON-LD snippets.
Franco Folini
Jan 10, 2020
Best eCommerce Tip #145: Shoot For Quality Visitors, Not For Quantity!
Best eCommerce Tip #145: Shoot For Quality Visitors, Not For Quantity!
Not all eCommerce website visitors are made equal. Some will convert, while others will never buy from you. Likely, you can’t afford to…
Franco Folini
Jan 9, 2020
Best eCommerce Tip #144: A/B Testing Is A Super Important Tool, But Just A Tool. Strategy Is On You
Best eCommerce Tip #144: A/B Testing Is A Super Important Tool, But Just A Tool. Strategy Is On You
A/B Testing is an essential tool for Digital Marketers. But don’t forget, it’s just a tool. The strategy remains on us.
Franco Folini
Jan 8, 2020
Best eCommerce Tip #143: Align Keywords, Ads Copy, and Landing Pages To Maximize CTR and Lower Ads…
Best eCommerce Tip #143: Align Keywords, Ads Copy, and Landing Pages To Maximize CTR and Lower Ads…
For your Google Ads to be effective, those 3 things must be 100% aligned & consistent:
Franco Folini
Jan 7, 2020
Best eCommerce Tip #142: double-check your newsletter links and landing pages before hitting the…
Best eCommerce Tip #142: double-check your newsletter links and landing pages before hitting the…
Before sending out a newsletter or a promotional message, triple-check all the links and all the landing pages.
Franco Folini
Dec 30, 2019
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