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Thoughts and trends in the newsroom
Thoughts and trends in the newsroom
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Industry News
Meet the Trumpet — a response to the Australian Supreme Court ruling on publishing responsibility

Meet the Trumpet — a response to the Australian Supreme Court ruling on publishing responsibility

Australia has just ruled that publishers are responsible for ALL comments on their social pages — is your newsroom ready?
Go to the profile of Em Kuntze
Em Kuntze
User Needs
How to write an ‘Educate me’ article

How to write an ‘Educate me’ article

‘Educate me’, as the name indicates, is all about publishing content people can learn from.
Go to the profile of Danique Roefs
Danique Roefs
Writing ‘Keep Me On Trend’ articles — a quick guide

Writing ‘Keep Me On Trend’ articles — a quick guide

Keep Me On Trend is all about social media. So how do you commission content for this user need?
Go to the profile of Em Kuntze
Em Kuntze
How to write a ‘Give me perspective’ article

How to write a ‘Give me perspective’ article

‘Give me perspective’ articles help readers form their own opinions about a subject. It’s where analysts and experts have their say.
Go to the profile of Danique Roefs
Danique Roefs
Thoughts
Opinions are fine, but if we’re talking change, show me your battle scars

Opinions are fine, but if we’re talking change, show me your battle scars

It’s easy to have an opinion. Anyone can have an idea.
Go to the profile of Em Kuntze
Em Kuntze
What do you stand for?

What do you stand for?

Your brand DNA underpins everything you do. Is it apparent in your messaging?
Go to the profile of Em Kuntze
Em Kuntze
Listening: the secret weapon freely available to everyone

Listening: the secret weapon freely available to everyone

Ears are great. They’re attached to our heads and they don’t need a special USB cable or a passcode. So why aren’t newsrooms listening…
Go to the profile of Em Kuntze
Em Kuntze
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