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SmartStartLab

We help founders and product managers get a clear picture of who their real customer is and what their needs are. Together with our experts, we help startups find product-market fit and step onto the path from the idea stage to the unicorn status. See more at smartstartlab.com

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Francesca Del Giudice in SmartStartLab

Quantitative VS qualitative research: which does your startup need?

What’s the principal difference between them, and how to choose the right type of research for your product

Francesca Del Giudice in SmartStartLab

Why you don’t need marketing to increase sales

Sales may be low for a lot of reasons, and a heavy reliance on marketing may drain your company’s capital instead of increasing it.

Francesca Del Giudice in SmartStartLab

Why no one wants to buy your product

Most startups have experienced a lack of demand. Here are the main reasons why it happens, and how startups and founders can fix it.

Francesca Del Giudice in SmartStartLab

Why founders do customer development wrong

What is a “founder bias” and how it makes founders make mistakes when searching for product-market fit.